Impact of organic certification on the price of ready-to-drink fruit nectars and juices

Abstract

The current study was based on data obtained in the Brazilian and French markets, where there are different levels of consolidation of the organic food market: Brazil has 1,136,857 hectares of agricultural land under organic cultivation, which is only 0.4% of the total arable land, and a volume of retail sales of only 4 euros per person per year. France has 1,744,420 hectares of agricultural land under organic cultivation, corresponding to 6.3% of the total arable land, and an annual sales volume of 118 euros per person (Willer & Lernoud, 2019). Another interesting aspect is the difference in financial turnover: in 2015 the turnover in the organic food market was 530 million euros in Brazil (Liu, 2016); while in France the figure was around 5.5 billion euros (Agence BIO, 2016). Ready-for-consumption juices and nectars are in high demand among consumers. In 2017, for example, global consumption was 36.2 billion liters, with around 25% of this consumption in the

Consumers’ decision-making mechanism differs under the presence of risk, habits, and past behavior for organic fisheries foods

“…While PBC appeared to be part of the answer to the problem (model 1), PBC's data suggested consumers' need for more resources, knowledge, and ability to buy OFF (the mean score of PBC4 was 3.748), and guidance for the right choice (the mean score of PBC3 was 3.787) (see Table 2). The root causes pointed to high price, unavailability, deficiency of information about the organic market, and inconvenience to buy (Dangi et al, 2020;De Koning et al, 2015;Thi Nguyen & Dang, 2022;Pham et al, 2019;Tavares et al, 2021). For that reason, addressing mentioned barriers could be a good starting point to assist consumers to regain their self-control.…”

Products with organic certification: do Brazilian consumers perceive their attributes?

“…Another approach suggests that the purchase decision process of a customer comes from the perception of extrinsic (price, appearance, color, size, shape) and intrinsic (environmental damage caused during production, presence or absence of additives, chemical residues) characteristics, as well as nutritional value and reliability of foods (Vecchio & Annunziata, 2011;Tavares et al, 2021). Regarding consumers perception of organic foods, a several studies suggested that the extrinsic attribute, price, limit their purchase (Lea & Worsley, 2005;Diaz et al, 2011;Kesse-Guyot et al, 2013;Aguiar et al, 2016;Bryła, 2016;Organis & Market Analysis, 2017;Martins et al, 2020;Tavares et al, 2021) Adding, Spers (2011) emphasizes the difficulty of consumers in evaluating intrinsic attributes leads to the need for mechanisms that can prove the absence or presence of it. In this sense, the role of organic food certifications is evident.…”

“…In Brazil, previous studies have shown that consumers purchase intention toward organic foods are uncertain because of the high price of the organic food in comparison with conventional food, lack of availability of organic food and the consumers perception about the attributes of organic food (Feil et al, 2020;Dorce et al, 2021;Tavares et al, 2021) Curvelo et al (2019) aimed to evaluate aspects of organic food, consumer trust in organic food and its perceived value on consumers' purchase intention. The study of Farias et al (2019) denoted those determinants as healthy and environmental are motives to consumers' intention of repurchasing organic food.…”

Trust, price sensitivity and consumers' organic food purchasing behaviour in China

“…In addition, the precise effect of price on OFP is a muchdebated topic (Lee et al, 2015;Schufele & Hamm, 2018). Most studies have suggested that price is one major obstacle in OFP, and the demand for organic food is more price-sensitive than that for conventional food (Tavares et al, 2021;Kasteridis & Yen, 2012;Schröck, 2013). However, other studies have confirmed that a decline in organic food prices does not increase demand (Zhang et al, 2011;Akaichi & Revoredo-Giha, 2016).…”