Antecedents and Consequences of market orientation: a brazilian meta-analysis and an international mega-analysis

Vieira, Valter Afonso

doi:10.1590/s1807-76922010000100004

Cited by 47 publications

(6 citation statements)

References 50 publications

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“…Dentro da área de marketing, há inúmeros temas que já foram e que ainda podem ser objeto de meta-análises, tais como satisfação (SZYMANSKI e HENARD, 2001), marketing de relacionamento (PALMATIER et al, 2006), satisfação no canal de distribuição (GEYSKENS, STEENKAMP, KUMAR, 1999), elasticidade do preço (TELLIS, 1988), orientação para o mercado (KIRCA, JAYACHANDRAN, BEARDEN, 2005;GRINSTEIN, 2008;VIEIRA, 2010), marketing internacional (KIRCA et al, 2012), adaptação ou padronização do mix de marketing na internacionalização de empresas (BREI et al, 2011), exportação (LEONIDOU et al 2002, comunicações boca a boca (MATOS, 2009), satisfação do consumidor (MATOS e HENRIQUE, 2006), recuperação na falha do serviço (MATOS; HENRIQUE e ROSSI; 2007), ambiente de varejo (VIEIRA, 2008b), entre outros (vide PEREIRA, 2004 para mais exemplos).…”

Section: Conclusões E Sugestões Para Uso Da Meta-análise Em Marketingunclassified

Meta-Análise em Marketing

Brei

Vieira²,

Matos

2014

Rev. Bras. Mark.

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A meta-anlise um mtodo que procura agregar resultados de pesquisas anteriores, integrando-os e ajustando-os, levando-se em considerao as diferentes condies nas quais as pesquisas originais foram investigadas. O resultado esperado um valor que represente a fora da associao entre uma ou mais variveis estudadas, gerando uma resposta padro generalizvel. Com isso o pesquisador pode concluir contra ou a favor de uma dada teoria e/ou ter facilitada uma tomada de deciso. Este trabalho discute os aspectos metodolgicos e estruturais da organizao de investigaes meta-analticas em marketing, sugerindo oito passos para organizao dos dados e interpretao dos resultados. Ao final, so discutidas as implicaes das frmulas e correes dos efeitos, bem como propostos caminhos de investigaes que utilizem a meta-anlise em marketing.DOI: 10.5585/remark.v13i2.2681

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Section: Conclusões E Sugestões Para Uso Da Meta-análise Em Marketingunclassified

Meta-Análise em Marketing

Brei

Vieira²,

Matos

2014

Rev. Bras. Mark.

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“…These aspects also work in line with the ease of access to finance, the ability to manage risks effectively and industrial or sectoral competition. Sustainable factors are not born from outside of the organisation but are internally driven, such as human resource management, innovation, financial management, risk management, managing the business environment and investment decisions (Vieira, 2013). In this study, the dimensions of sustainability of SMEs, namely, general sustainability, the nature of the product, corporate governance, economic and financial sustainability, environmental sustainability, social sustainability, and the consideration of climate change are considered.…”

Section: Literature Reviewmentioning

confidence: 99%

Internal Drivers of Innovation and Sustainability in South African Manufacturing Small and Medium Enterprises

Mofokeng

Chinomona

Mafini

2023

AJIMS

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The study aimed at determining the relationship that exists among internal management systems, innovativeness, and the sustainability of Small and Medium Enterprises (SMEs) within the South African manufacturing sector. As a result of the changes that are taking place daily in technology and business operational policies, organisations are to revisit their internal management systems, level of innovativeness and sustainable measures with main reference to SMEs. A quantitative research approach was used in the study, as it was meant to establish the relationship that exists amongst the set variables, internal management systems, innovativeness, and sustainability of SMEs in the manufacturing sector. In the study, the target population consisted of all the SMEs in the manufacturing industry of South Africa. The scale accuracy was performed using Smart PLS 3.0. The findings from the study show that there is a positive and significant relationship between all the variables. The study recommends that there is a need for the government through the small and medium enterprises development department to review their approach to SMEs so that they can have adequate resources to enhance their business operations.

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“…The study examined holistic service marketing strategies concepts. Vieira (2010) In this paper, a Brazilian meta-analysis, aggregating a sample size of 4,537 in 27 papers was conducted. The findings suggest that the relationship.…”

Section: Referencementioning

confidence: 99%

Markets and the creation of competitive advantages in companies according to an internal marketing orientation

Abderzag¹

2021

Int. j. adv. appl. sci.

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The objective of this study was is to examine the relationship between internal marketing orientation and the creation of competitive advantages and determine whether this is useful in light of the continuous growth in competition. For modern companies, competitive advantage has become a necessary and inevitable prerequisite for their continued survival in the market. Internal marketing policies, which are an element of modern marketing, have, therefore, become a pillar for building and sustaining competitive advantages. However, there is insuﬃcient focus on strategic internal marketing and its impact on a ﬁrm’s competitiveness. Indeed, nuanced insights suggest that the competitive advantage of a company can actively increase its financial performance by maintaining and increasing its market share and distinguishing it from its competitors, which is especially useful during highly competitive periods. Finally, this research uses an updated approach to build on the current literature and provide managers with insights into the drivers and outcomes of strategic internal marketing. These insights about internal-marketing-driven competitive advantages suggest that internal marketing can help companies achieve diversification and stability.

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Antecedents and Consequences of market orientation: a brazilian meta-analysis and an international mega-analysis

Cited by 47 publications

References 50 publications

Meta-Análise em Marketing

Meta-Análise em Marketing

Internal Drivers of Innovation and Sustainability in South African Manufacturing Small and Medium Enterprises

Markets and the creation of competitive advantages in companies according to an internal marketing orientation

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