Environment, resources and interpretation: influences in the internationalization strategies of the food industry in Brazil

Abstract

This article analyzes the internationalization strategies of companies in the food industry from Paraná State, in Brazil. The logic of analysis sought to corroborate the idea that internationalization is a strategic phenomenon cognitively mediated in the light of environmental pressures and resources within the organization. Therefore, the role of the environment, resources and interpretive schemes are analyzed and used to explain three strategic internationalization patterns found in the food industry of Paraná: domestic, reluctant and active international action. Based on those constructs, and from an institutional and cognitive perspective of analysis, the study contributes to the debate related to homogeneity, heterogeneity and organizational strategic action.

Resource based view of internationalization: evidence from Indian commercial banks

“…Internationalization process can be seen from the Uppsala Model theory where firms entering into new market evaluate risks and costs on new market considering their firm resources in view (Johanson and Vahlne, 2009). Seifert and Machado-da-silva (2007) have illustrated how internationalization process and firm resources [1] are interlinked and they have explained that financial capital, physical capital, human capital and organizational capital are contributory factors for internationalization process.…”

“…Human resource in a firm is constituted of experience and expertise, judgment, intelligence, relationship and managerial insights. Organizational culture, structure, controlling mechanism, informal relationships among the actors of organizational and with external environment includes organizational resources (Seifert and Machado-da-silva, 2007).…”

The role of interpretation in the internationalization of smaller Brazilian firms

“…It assumes that interpretation and perception are not exactly the same. With some exceptions (Seifert & Machado-da-Silva, 2007), studies that take managerial perception into account do not automatically presume that reality is intersubjectively constructed. Perception, as Aristotle said, is a matter of the senses.…”