Foi bom para você? Uma comparação do valor hedônico de compras feitas em diferentes tipos de varejistas

Hernandez, José Mauro da Costa

doi:10.1590/s1678-69712009000200002

Cited by 8 publications

(5 citation statements)

References 37 publications

(42 reference statements)

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“…According to a study realized by means of Bloch, Ridgway and Dawson (1994) the characteristics of the store environment are related with the hedonic value of buying, given that with the researchers, the store physical environment, followed for the layout, the fact of the store to be or not very full, with much decoration and music amongst other aspects, it influences the behavior of buying of the consumer by means of the bred sensations. For Hernandez (2009) the store ambiance is centered in the value created to try buying (BABIN; DARDEN; GRIFFIN, 1994;DARDEN, 1994, TELLER, 2008, that it can generate profits for the consumer with the buying, like a reward intrinsic (HIRSCHMAN; HOLBROOK, 1982), being able to motivate impulsive buying (MATTILA; WIRTZ, 2008) and to generate the satisfaction in the buying.…”

Section: Hedonic and Utilitarian Value Perceptionmentioning

confidence: 99%

Satisfação e compra por impulso no comportamento de moradores e turistas em lojas com alta densidade humana: a moderação da percepção de crowding

Santos

Ferreira

Bizarrias³

et al. 2020

ReA UFSM

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This study analyses the moderator influence of the crowding perception about relations between the utilitarian or hedonic value perception, impulsive buying and the satisfaction customer locals and tourists in the retail context of tourist city. The choice of this scenario was motivated by the lack of research evaluating the buying relations when the high people’s density is observed in environments that crowding consumers accustomed or not to human density. The work contributes to the advancement of studies on crowding to analyze the phenomenon in tourism environment by assessing the influence of context and to consumer habit in to their reactions you human density. It was realized survey with residents and tourists. Dates were analyzed using structural equation modeling multigroup. In general, it was concluded that the tourists don’t suffer from the crowding in significantly store environment, unlike the residents who show discomfort with this phenomenon.

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Section: Hedonic and Utilitarian Value Perceptionmentioning

confidence: 99%

Satisfação e compra por impulso no comportamento de moradores e turistas em lojas com alta densidade humana: a moderação da percepção de crowding

Santos

Ferreira

Bizarrias³

et al. 2020

ReA UFSM

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“…Utilitarian purchase is characterized by rationality, refers to rational, objective and economic aspects, such as the search for the lowest price and the highest quality (Andersson & Engelberg, 2006), while hedonic is focused on psychological, symbolic and emotional consumption characteristics (Hernandez, 2009). The utilitarian meaning of a purchase is based on factors such as its utility, efficiency, convenience or product value in exchange currency in the traditional sense of economy (Allen & Ng, 1999).…”

Section: Utility Value Versus Hedonic Valuementioning

confidence: 99%

Intention to continue to use mobile productivity apps

Pinochet

Tanaka

Azevedo

et al. 2020

Pensamento Contemporâneo em Administração

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The aim of this article is to understand the role of user value perspectives (perceived utility and perceived pleasure) in the intention to continue to use mobile productivity applications. The proposed model was developed based on data collected in a survey with 320 respondents. A Multivariate of Structural Equations Modeling was used. The results validate the model and confirm that the selected constructs have considerable explanatory power. It was understood that, in productivity apps, the hedonic characteristic should be observed carefully, and that this type of app has greater identification with perceived utility characteristics and confirmation of expectations, by its very nature.

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“…That is why there are three lines of research aimed at identifying the hedonic facets and the utilitarian properties of products (Hernandez, 2009): consumers' characteristics, products' and brands' characteristics, and the perceived value obtained from a purchase.…”

Section: Literature Review 21 Experiential Marketing and Hedonic Conmentioning

confidence: 99%

Forgotten customers, inclusive customers: personal values and coproduction of physically disabled persons in leisure consumption

2018

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Physically disabled customers (PDCs) in Brazil face numerous obstacles in their social role as consumers, in spite of their significant share of the population. Their low visibility implies they are not seen for what they really are: potential consumers. Consequently, they often cannot satisfy their wishes or achieve personal values through the acquisition of products and services. This suggests an investigation of the major reasons behind their consumption practices related to personal values. Using the soft laddering technique, this study shows that happiness and freedom are the personal values achieved by PDCs while enjoying beachside recreation activities. Non-participant observation and the priming stimulus of the five human senses were simultaneously used to investigate the intersection of these values with the stimuli offered by the service providers to these customers to co-produce the service. Finally, further investigation is suggested as to why, contrary to common sense, social belonging was not one of the personal values identified.

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Foi bom para você? Uma comparação do valor hedônico de compras feitas em diferentes tipos de varejistas

Cited by 8 publications

References 37 publications

Satisfação e compra por impulso no comportamento de moradores e turistas em lojas com alta densidade humana: a moderação da percepção de crowding

Satisfação e compra por impulso no comportamento de moradores e turistas em lojas com alta densidade humana: a moderação da percepção de crowding

Intention to continue to use mobile productivity apps

Forgotten customers, inclusive customers: personal values and coproduction of physically disabled persons in leisure consumption

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