Abstract:In this article, based on the theoretical-methodological framework of Discourse Analysis, we analyze advertising pieces that put distance learning (DL) on sale in the market. Such advertisements circulate socially – although not exclusively – in the online form. Our objective was to restore, by means of a discursive and materialist interpretative device, (re)interpretation conditions to the process of producing effects of meanings evocable in and through the referred advertising pieces. This restoration was ca… Show more
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