Brazil became a major player in the global beef market, after the market liberalization in the 1990’s, and experiencing a substantial development. Nonetheless, the environmental impact of beef production associated with land use and greenhouse gas emissions has been under discussion. The necessity of increased adoption of sustainable technologies, however, may preclude some farmers to keep up to date with technological advances. This article describes the major historical changes in beef farming and how they have been shifting production systems toward a sustainable intensification of grass-fed beef, with likely impacts for farmers. We combined an extensive literature review, public data and our own insights, as senior researchers, to achieve that. The trajectory shown here evidenced the substantial technological development underway in Brazilian beef farming, with strong support of public policies for decarbonizing agriculture. Nonetheless, the pace of this sustainable transition may affect small to medium farmers unable to cope. Our recommendations, therefore, involve a broad program of technical assistance and training on sustainable technologies and other supportive practices, including financial and digital literacy. Additionally, we suggest an alternative credit system, with progressive borrowing allowances to ensure financial resources to support a sustainable and inclusive transition of Brazilian beef farming.