"Consumo consciente": o ecocapitalismo como ideologia

Silva, Maria das Graças e; Araújo, Nailsa Maria Souza; Santos, Josiane Soares

doi:10.1590/s1414-49802012000100010

Cited by 2 publications

(2 citation statements)

References 3 publications

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“…Conscious consumption is gaining strength as an alternative to the consequence of growing wastefulness mediates between society and nature. It involves converting consumption into a "conscious act" [38]. A study was conducted to determine product sustainability features in the selection of electronic products and furniture.…”

Section: Conscious Consumption Of Lifestyle Productsmentioning

confidence: 99%

A Review on Sustainable Product Design, Marketing Strategies and Conscious Consumption of Bamboo Lifestyle Products

Prasad¹,

Muthusamy²

2023

IIM

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Conscious consumption is a trend that is here to stay since consumers are becoming more aware of their purchasing decision and its impact on their health & environment. To sustain in the market on the move towards sustainability and meet the demands, companies need to re-examine their footprints and incorporate green practices in their products and organization. Using eco-friendly material & processes is one of the remedies to come up with this, and bamboo is one of the most versatile, green and renewable natural resources on planet earth. Traditionally bamboo has been exploited to a large extent but cutting-edge options available for bamboo are still limited and have a scope of indulging fully in the lifestyle of people in India. The global market size of bamboo was valued at UED 53.28 billion in 2020, and it is expected to grow at compound annual growth rate of 5.7% from 2022 to 2028. There is increasing demand for sustainable construction, and furniture and handicraft products also have considerable weightage. Manny brands and craft clusters of bamboo are realizing and promoting this green quotient of bamboo to the market to attract the eco-conscious audience and trying to cope up with the advancement of sustainability, like certifications of being a green organisation. Despite the exceptional qualities of bamboo, it is considered as a marginalized material due to low production rate, high competition with the non-eco-friendly or cheaper alternatives, aesthetics and marketing gaps. There is a gap between willingness to purchase and an actual purchase when it comes to the sustainable products and marketing plays a major role in conversions. The main purpose of the research is to study and understand the product, craft, design, production processes and marketing practices of bamboo lifestyle products and how conscious consumption patterns influence the bamboo products and the industry in relevance to the sustainability.

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Section: Conscious Consumption Of Lifestyle Productsmentioning

confidence: 99%

A Review on Sustainable Product Design, Marketing Strategies and Conscious Consumption of Bamboo Lifestyle Products

Prasad¹,

Muthusamy²

2023

IIM

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“…Societal marketing can be defined as a strategic market planning to deal with societal criticism of the negative effects of commercial marketing (Abratt and Sacks, 1988), such as the incentive to excessive consumption induced by companies (Silva et al , 2012). Hence, we understand that societal marketing can be analyzed through the lenses of strategic marketing, and, in this perspective, it can be called societal strategic marketing .…”

Section: Toward the Commercial Social And Societal Approaches Of Strategic Marketingmentioning

confidence: 99%

Strategic marketing approaches impact on social enterprises

Nascimento

Steinbruch

Oliveira

et al. 2021

MIP

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PurposeDue to social enterprises' (SEs) relevance to social value creation, marketing increases its attention to these hybrid organizations. However, there is no consensus on how strategic marketing can improve SE performance. Thus, this paper aims to discuss how commercial, social and societal strategic marketing approaches relate to compensatory and transformative social entrepreneurship scopes to improve SE performance.Design/methodology/approachThis paper is conceptual. We hold discussions and raise reflections to advance knowledge on both marketing and social entrepreneurship fields, more precisely by intertwining them.FindingsWe develop a conceptual model for adapting three strategic marketing approaches to compensatory and transformative SEs. We argue that SEs have three types of performances: commercial, social and societal. Social and commercial strategic marketing are essential for SEs acting in compensating local failures of capitalism. Societal and commercial strategic marketing are essential for SEs focused on transformative actions to changing global system. Such relations can leverage social impact, which we conceptualize as compensatory or transformative.Practical implicationsThe model contributes to improvements on strategic marketing decisions by marketers and entrepreneurs in social entrepreneurship.Originality/valueWe propose a decomposition of strategic marketing into three approaches: commercial, social and societal, which constitutes a novelty to the field. This can facilitate management of SEs with different actions and performances, whether at local or international levels.

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"Consumo consciente": o ecocapitalismo como ideologia

Cited by 2 publications

References 3 publications

A Review on Sustainable Product Design, Marketing Strategies and Conscious Consumption of Bamboo Lifestyle Products

A Review on Sustainable Product Design, Marketing Strategies and Conscious Consumption of Bamboo Lifestyle Products

Strategic marketing approaches impact on social enterprises

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