Igreja in concert: padres cantores, mídia e marketing

Fernandes, Sílvia

doi:10.1590/s0104-71832006000100020

Cited by 2 publications

(1 citation statement)

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“…Outras obras completas tratam das relações entre música religiosa e mídia. André Ricardo de Souza (2005) analisa o surgimento dos sacerdotes católicos que se tornaram celebridades no início dos anos 2000. Joêser Mendonça (2014), por sua vez, adota o conceito de cultura gospel para compreender a midiatização e a espetacularização do religioso em processo na produção musical evangélica.…”

Section: Sobre a Produção Acerca De Religião Mídia E Consumo No Brasi...unclassified

A generalização do religioso

Alves

2021

RPC

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This article synthesizes and analyzes the specialized literature in the area of Human Sciences about the relations between religion, media and consumption. The sets of bibliographic production in Brazil and Argentina overlap in some points, at the same time that they reveal independent lines of interest and investigation. We seek to understand the characteristics and interrelations between articles, organized books, academic papers and book chapters in terms of their disciplinary emphases, their operational concepts and their methodological frameworks. We present two situations in which we have been developing research on the subject, highlighting its relevance and potentialities. On one of these occasions, we analyzed the contemporary preeminence of audiovisual communication for dissemination and collective ritual practice in a field situation in Argentina. In another, we followed a clothing industry in Brazil that distanced itself from the traditional church clothing model to reach new market segments within the Pentecostal evangelical milieu.

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Section: Sobre a Produção Acerca De Religião Mídia E Consumo No Brasi...unclassified

A generalização do religioso

Alves

2021

RPC

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“Marketing de Guerra Santa”: da oferta e atendimento de demandas religiosas à conquista de fiéis-consumidores (Holy War’s Marketing: supply and meeting of religious demands to the conquest of the faithful-consumers)

Albuquerque¹,

Filho²

2012

Horizonte

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This article presents some notes on Jesus´ marketing, strategic planning of management of religious market applied by some of contemporary Christian churches. For this purpose, the reflections from participant observation and literature on the subject are validated. Some of the ways these churches mediate themselves and are part of a context of spectacle and commoditization are also pointed out. The religious market has adequate to the symbolic capital and to the cultural framework of the participants of the churches. Because of that it is possible to identify the ideological and economic investment in the manufacturing and delivery of their strategies, discourses and products. This article aims to highlight some of the ways in which neo-Pentecostal churches convey the goods they produce and the speeches that reflect them, relating them to a mass culture and a society of the spectacle. Finally, the article wants to encourage the debate on the ways these churches apply the marketing of Jesus in order to co-opt their members and flatten their units

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Igreja in concert: padres cantores, mídia e marketing

Cited by 2 publications

References 0 publications

A generalização do religioso

A generalização do religioso

“Marketing de Guerra Santa”: da oferta e atendimento de demandas religiosas à conquista de fiéis-consumidores (Holy War’s Marketing: supply and meeting of religious demands to the conquest of the faithful-consumers)

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