Adoção de E-Business e mudanças no modelo de negócio: inovação organizacional em pequenas empresas dos setores de comércio e serviços

Araujo, José Braz de; Zilber, Sílvia Novaes

doi:10.1590/s0104-530x2013000100011

Cited by 8 publications

(10 citation statements)

References 11 publications

(5 reference statements)

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“…Souza and Batista (2014) constructed and validated a BM scale. Araújo and Zilber (2013) described the BM used by small companies for the adoption of e-business. Ades, Vasconcellos, and Plonski (2011) identified the use of marketing strategies in the context of the development of new technologies by TBEs and the definition of an innovative BM.…”

Section: Literature Reviewmentioning

confidence: 99%

Planning Technological Businesses: A Study of Market Positioning and the Value Chain

Fernandes

Reis

Sério

2017

RAM, Rev. Adm. Mackenzie

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Este artigo pode ser copiado, distribuído, exibido, transmitido ou adaptado desde que citados, de forma clara e explícita, o nome da revista, a edição, o ano e as páginas nas quais o artigo foi publicado originalmente, mas sem sugerir que a RAM endosse a reutilização do artigo. Esse termo de licenciamento deve ser explicitado para os casos de reutilização ou distribuição para terceiros. Não é permitido o uso para fins comerciais. PLANNING TECHNOLOGICAL BUSINESSES:A Originality/gap/relevance/implications: The paper attempts to empirically validate the model proposed by Reis, Ladeira, and Fernandes (2015). In this regard, the paper facilitates the interpretation and application of concepts relevant to the business model's definition, thereby contributing to an estimation between theory and entrepreneurial practice. Key methodological aspects: The research is qualitative and adopts an action research methodology regarding 10 participating projects of the Incentive Program for Innovation held in the Universidade Federal de Ouro Preto, Minas Gerais. We conducted interviews with 38 professionals in order to understand the model's applicability in different contexts and to assess convergences and differences between each analyzed case. Summary of key results: The model's application proved to be relevant mainly for the early stages of business planning. The inclusion of the minimum viable product in the model helped with resource design and the development of a product with similar characteristics to market needs. It was suggested that the criteria used to assist the decision--making process were evaluated and selected by the team in accordance with the intended business strategy. Key considerations/conclusions: It is suggested that future research evaluates the inclusion of i) risk analysis and a contingency plan for the proposed business model and ii) the valuation of technology as an important step for projects that include the transfer of technology to established companies.1678-6971 (electronic version) • http://dx.doi.org/10.1590/1678-69712017/administracao.v18n3p70-116. Submission: November 10, 2016. Acceptance: March 15, 2017. Evaluation system: double blind review. UNIVERSIDADE PRESBITERIANA MACKENZIE. Silvio Popadiuk (Editor-in-Chief), Thaís Elaine Vick (Associate Editor), p. 70-116. KEYWORDSMarket positioning. Value chain. Business model. Minimum viable product. Technology-based enterprise.

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Section: Literature Reviewmentioning

confidence: 99%

Planning Technological Businesses: A Study of Market Positioning and the Value Chain

Fernandes

Reis

Sério

2017

RAM, Rev. Adm. Mackenzie

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“…Nas organizações, a inovação está relacionada diretamente com a manutenção de vantagens competitivas, que buscam atender as exigências dos consumidores por novos e melhores produtos, na intenção de manter uma posição de liderança frente à concorrência (ARAUJO; ZILBER, 2013;MOREIRA;VARGAS, 2012;VERMA;RAJAGOPAL, 2013).…”

Section: Inovação Em Serviçosunclassified

Inovação e tomada de decisão no processo de logística reversa: uma análise bibliométrica

Dacorso

Tenório

Silva

2014

Revista PO: R. Eletr. de Eng. de Produção e Correlatas

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Resumo: Este trabalho buscou fazer uma análise bibliométrica acerca de estudos empíricos cujo foco seja o processo da logística reversa. Foram levantados trabalhos publicados em dois grandes eventos de administração e um de engenharia da produção, durante os anos de 2007 a 2012. Para realizar a análise foram adotados como pressupostos os conceitos de inovação e processo decisório. Foram analisados 43 artigos e constatou-se que, na maioria dos casos, as organizações decidem implantar a logística reversa como maneira de solucionar problemas relacionados a leis e normas ambientais e, após sua implantação, o processo decisório relacionado à rede de empresas que executam a logística reversa continua sendo restrito à empresa adotante, tornando-se assim, um processo decisório centralizado. Também ficou constatado que a logística reversa representa, na maioria dos casos, uma inovação na cadeia de suprimentos, pois proporciona uma nova maneira de gerenciar e operacionalizar o retorno e reaproveitamento de produtos e resíduos, gerando vantagens competitivas na forma de aumento do lucro líquido e melhor imagem da organização perante seus parceiros e clientes.Palavras-chave: Logística reversa. Inovação. Tomada de decisão. Serviço. Processo. Abstract:This work aimed to make a bibliometric analysis on empirical studies that focus on the reverse logistics process. Papers published in two major events of management and a production engineering were collected during the years 2007-2012. To perform the analysis assumptions were adopted as the concepts of innovation and decision-making. 43 articles were analyzed and it was found that, in most cases, organizations choose to deploy reverse logistics as a means to solving problems related to environmental laws and regulations and after its implementation, the decisionmaking process related to the network of companies that perform reverse logistics remains restricted to the adopter company, thus becoming a centralized decision-making process. It was also found that reverse logistics is, in most cases, an innovation in the supply chain, it provides a new way to manage and operate the return and recycling of waste products and generating competitive advantages in the form of increased net income and better picture of the organization to its partners and customers.

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“…In this respect, the contributions of greater relevance to this study are those by Osterwalder, Pigneur and Tucci (2005). These authors developed an analysis tool, for the study of companies such as Dell, Amazon.com and eBay, which is based on four pillars: Product, Customer Interface, In Brazil, Araújo and Zilber (2013) …”

Section: Introductionmentioning

confidence: 99%

Strategic Antecedents and Consequents for the Performance of E-Business Companies

Souza¹,

Batista²

2017

BBR

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This article aims to examine the influence of the strategic background and of the business model elements on its value proposition, and to investigate the relationship between the value proposition and the performance of e-business. The research is supported theoretically by the Technological, Organizational and Environmental framework (TOE), derived from the Diffusion of Innovation Theory (DIT), for the Strategic Background (IFINEDO, 2011), by the Business Model theory (OSTERWALDER; PIGNEUR; 2010; SOUZA; BATISTA, 2014) and by the business performance literature (RAMANUJAN; VENKATRAMAN, 1987). We tested the proposed model with a sample of 252 observations, using the structural equation modeling. The main results indicate a partial influence of the strategic background in the value proposition through the constructs management positioning, organizational readiness, relative advantage and pressure from stakeholders. Relating to the business model, the constructs of market segmentation, customer relationships, capabilities, partnerships and revenue model influence the value proposition, which in turn affects positively the performance of e-business companies.

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Adoção de E-Business e mudanças no modelo de negócio: inovação organizacional em pequenas empresas dos setores de comércio e serviços

Cited by 8 publications

References 11 publications

Planning Technological Businesses: A Study of Market Positioning and the Value Chain

Planning Technological Businesses: A Study of Market Positioning and the Value Chain

Inovação e tomada de decisão no processo de logística reversa: uma análise bibliométrica

Strategic Antecedents and Consequents for the Performance of E-Business Companies

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