“…Ei1 -Atividades de marketing global RIESENBERGER, 2010;GRAY, 1997;KOTABE;HELSEN, 2010;PELHAM, 1999) Ei2 -Acesso a informações (FINA; RUGMAN, 1996;LIM;SHARKEY;KIM, 1996;ROOT, 1998a) Ei3 -Acesso a novos mercados (DUNNING, 1988;VAN HOESEL;NARULA, 1996;GRANT, 2010;VAHLNE, 1977;PORTER, 1989; Ei4 -Busca de novas tecnologias (BUCKLEY;CASSON, 1993;BUENO;AGUIAR, 2004;CANTWELL, 1991;GRANT, 2010;KOTABE;HELSEN, 2010;KRUGMAN;OBSTFELD, 1999;ROOT, 1998a;TEECE, 1993) Ei5 -Importância dos clientes (DUNNING, 1988;FAHEY, 1989;KOTABE;HELSEN, 2010;PORTER, 1989;ROOT, 1998a;THOMPSON;STRICKLAND, 2004) Ei6 -Importância dos concorrentes (HENDERSON, 1989;KOTABE;HELSEN, 2010;PORTER, 1989;ALMEIDA, 2006) Ei7 -Controle sobre o empreendimento (DUNNING, 1979(DUNNING, , 1980…”