RESUMO:Este trabalho objetivou investigar a relação entre concepções de masculinidade, a preocupação com a honra e os valores humanos entre homens e mulheres. ABSTRACT: This research aimed at investigating the relationship among conceptions of masculinity, honor concerns and human values for men and women. To test these associations, two studies were conducted. In Study 1, participants were 275 people from general population with ages ranging from 17 to 49 years (M = 22.00, SD = 5.03), consisting mostly of women (56.8%), Catholic (44 8%) and residents of Grande Vitória -ES (60.2%). In Study 2, participants were 220 people, mostly women (53.5%), between 17 and 65 years of age (M = 27; SD = 8.35). From the total group, 35% were Catholics and residents in the Southeast of Brazil (55%). Participants answered the Conceptions of Masculinity Scale, the Honor Scale HS-16, the Basic Values Questionnaire, and sociodemographic questions. Data were analyzed by performing Pearson correlation analysis (Study 1) and multiple regressions (Study 2) and the findings suggest the maintenance of a hegemonic view of masculinity, reinforcing traditional gender roles in our society.