“…One particular model (Bolton, 1996) based upon research of technological development in the context of new enterprises suggests ventures move through the following stages:- Embryo : the product moves from a demonstration unit into a fully working prototype which can be shown to potential clients.
- Nurture : the product moves on to the point where it can be sold and the business begins to trade.
- Fledgling : the business develops and moves into profit, the market expands and the company offers a range of products.
- Maturing : the business grows to a size that is operationally viable and it achieves an established position in the market place.
- Business : this stage is generally a sequence of consolidation and expansion phases.
More simply, in considering the early development of high‐tech small firms only, Koschatzky (1997) divides the process into three phases:- Initiation : the formulation of the product idea, market research and the development of the business plan.
- Development : testing of prototype products, development of links with potential customers and the establishment of the management team.
- Market introduction and build‐up phase : securing the financial and other resources required, launching the business, and managing the production and marketing effort.
Borrowing from the biological sciences, Cardozo et al . (1995) suggest a process‐oriented model of growth that proposes there are a number of elements that occur:- conception and gestation : the process begins with a business concept or vision;
- assembling : resources are needed to turn the vision into reality;
- reaching, exploring and attaching : finding appropriate niches in order to attach itself – these may be defined in terms of products/services and markets and may involve iterative trial‐and‐error or experimentation;
- expansion : once attached, it expands (from the first sale);
- replications : sales made to similar customers that require no change in product or marketing;
- replicating with modification : departing from original customers and products or services;
- varietizing and proliferating : adding new customer segments, product lines, models;
- differentiating : specialisation with the firm rather than the marketplace;
- identification : reaching out to new prospective acquisition targets;
- annexing : some targets may be annexed to the growing firm;
- absorbing : some of these annexed targets may be absorbed by the growing firm.
Finally, and more recently, UKBI[3] has been undertaking a project to develop standards for the benchmarking of incubators in the UK.…”