Páginas de uma agenda: o agendamento midiático para a Copa de 2014

Bezerra, Hudson Pablo de Oliveira; Souza, Bertulino José de

doi:10.1590/s0101-32892014000100016

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“…The initial euphoria that greeted the decision to award Brazil the right to host the 2014 event was followed by a growing scepticism and systematic and widespread criticism across Brazilian society. Greater media coverage of the criticisms of the Brazilian World Cup took place from 2010 onwards (Bezerra et al, 2011; Ferrari et al, 2011; Mezzaroba et al, 2011). Possibly following the South Africa preparations to host the event in 2010, Brazilian academics started to raise their own concerns.…”

Section: Brazil 2014: Expectations Beliefs and Critiquementioning

confidence: 99%

Rationales, rhetoric and realities: FIFA’s World Cup in South Africa 2010 and Brazil 2014

Almeida

Bolsmann

Júnior

et al. 2013

International Review for the Sociology of Sport

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The 2010 FIFA World Cup was heralded by mainstream media outlets, the local organisers, the South African government and FIFA as an unequivocal success. The month long spectacle saw South Africa take centre stage and host the world's largest single sporting event. This occurred against a backdrop of rationales and promises made that the event would leave lasting legacies for all in particular marginalised South Africans. The reality is quite different. In this article we consider the South African World Cup in the build-up to Brazil 2014. We argue that the rationales and rhetoric are similar in both countries and suggest the reality for Brazil 2014 will be the same as South Africa 2010 in that the mega-event will be primarily funded by significant public investment while the primary beneficiaries will be private capital and FIFA.

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Section: Brazil 2014: Expectations Beliefs and Critiquementioning

confidence: 99%