A Comprehensive Deep Learning Algorithm to Understand the Role of Social Media in Consumer Perception of Green Consumption
Ceren Cubukcu Cerasi,
Yavuz Selim Balcioğlu,
Farid Huseynov
et al.
Abstract:This research proposes a comprehensive deep-learning algorithm to understand the role of social media in consumer perception of green consumption. After the COVID-19 pandemic, society has shown increased focus on the relationship between people and nature. Achieving sustainable development goals requires promoting green consumption, which necessitates understanding and influencing public attitudes toward sustainability. While previous studies have explored green consumption using behavioral models and surveys,… Show more
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