Modelagem Processual Do Fenômeno Da Resistência a Sistemas De Informação

Abstract

RESUMO O presente artigo tem por objetivo propor a modelagem processual do fenômeno da resistência a sistemas de informação (SI). Para atingir esse objetivo, a partir de revisão de literatura acerca dessa temática, os principais pontos levantados nos artigos científicos analisados são categorizados segundo a taxonomia de processo: entradas, saídas, atores e o fenômeno da resistência. Ao final, como decorrência da modelagem processual proposta, são apresentadas as implicações acadêmicas e gerenciais derivadas deste trabalho, de modo que a resistência a SI seja mais bem compreendida pelos acadêmicos e mitigada pelos praticantes.

The Fan Community of Korean Celebrities in Peru, as an Advertising Tool to Promote Various Brands, BTS Case

“…Despite being affected by media persuasion and irrationality, fan culture provides an ideology that allows individuals to forge their own identity and achieve a position in society [13]. Fans are both consumers and producers of content, and devote much of their time to social activities related to their idols [14,15]. On the other hand, there are fandoms, which are groups of people passionate about popular culture, who gather to exchange information and connect with other fans [16].…”

“…Fans who actively participate in fandoms demonstrate greater loyalty to products and generate a positive perception of them in the long term [17]. This is how many companies seek to create stable alliances with them and their consumers, in order to generate a sense of belonging and loyalty in the long term [5,14]. Building ties with consumers is a priority to achieve a good positioning in a competitive market [18].…”