Evaluating the Efficiency Progress With Technology in a Spanish Hotel Chain

Abstract

This paper analyzes the changes in the total factor productivity index of a Spanish hotel chain in the period from 2007 to 2010 with the purpose of identifying efficiency patterns for the chain in a period of financial crisis. The data envelopment analysis (DEA) Malmquist productivity index was used to estimate productivity change in 38 hotels of the AC chain. Results reveal AC hotels' efficiency trends and, therefore, their competitiveness in the recession period; they also show the changes experienced in these hotels' total productivity and its components: technological and efficiency changes. Positive efficiency changes were due to positive technical efficiency rather than technological efficiency. The recession period certainly influenced the performance of AC Hotels, which focused on organizational changes rather than investing in technology.KEYWORDS | Efficiency, productivity, data envelopment analysis, Malmquist index, Spanish hotel chains. RESUMOEste artigo analisa as mudanças no fator total de produtividade de uma cadeia de hotéis na Espanha, no período de 2007Espanha, no período de -2010

Determining the Financial Performances of ISE Tourism Companies in the Period of 2009-2020 by Data Envelope Analysis

“…If the change in the components of the Malmquist TFP index is less than 1. it indicates a decrease in performance, and a greater than 1 indicates an increase in performance. Pure technical efficiency change (PTEC) measures the DMU's ability to transform its inputs into outputs (Gonzalez-Rodriguez, Martin and Giuliani, 2014). The change in PTEC and the fact that ESC is greater than 1 indicate the success of the enterprise in terms of managerial efficiency and production at an appropriate scale.…”

Benchmarking of productivity of international tourism destinations with Malmquist-TFV index

“…In recent years Malmquist (TFP) Index is accepted as a standard approach to measure productivity and observe productivity changes between different time periods (Rashidi, et al, 2014). Malmquist Index is an ideal measurement mean to observe productivity changes in time (Gonzalez-Rodriguez, et al, 2014).…”