Green Supply Chain: Protagonista Ou Coadjuvante No Brasil?

Abstract

RESUMOQuestões ambientais passaram a ser introduzidas com maior frequência nos negócios empresariais. Quanto à cadeia de suprimentos, Green Supply Chain Management (GSCM) surge como novo enfoque à responsabilidade das empresas com o meio ambiente. Este artigo objetiva analisar a difusão do conceito e das práticas de GSCM no cenário brasileiro. Para tanto, foram realizadas entrevistas com especialistas do tema cadeia de suprimentos na área de Administração no Brasil. Os resultados indicam que as razões para o lento desenvolvimento do conceito podem relacionar-se com caracterís-ticas do mercado nacional, foco empresarial em aspectos internos, falta de legislação rígida e baixa pressão dos consumidores. Especialistas percebem, entretanto, boas perspectivas para o futuro das discussões da temática no País, em virtude da Política Nacional dos Resíduos Sólidos, de pressões do mercado internacional e da busca por certificação ambiental. Este estudo procurou fomentar novas discussões sobre GSCM no Brasil. PALAVRAS-CHAVE | Green Supply Chain

Green Supply Chain Management: an Analysis of the Supplier-Agro Industry Relationship of a Southern Brazilian Company

“…Another aspect that favors the incorporation of issues related to environmental management in the green supply chain are strict laws, especially from sectors that cause higher environmental impacts in their production chains. On the other hand, in the perception of Rao and Holt (2005), Andrade and Paiva (2012) and Alves and Nascimento (2014), the benefits resulting from the implementation of Green Supply Chain Management (GSCM) in the supply chain are many, namely cost reduction, higher ease of entry into the global market, reducing the extraction of natural resources, labor and energy consumption, substitution of materials and raw materials, waste reduction, impact on advertising and the image and reputation of the company in society, the integration of suppliers in the decision making process, differentiated purchasing strategies, creates competitive advantage, improving the level of customer satisfaction, impact on brand image, more efficient development of new products and improved relationship with regulators.…”

“…In addition, Bowen et al (2001), Alves and Nascimento (2014) specific rules and laws of the acting industry, reuse of materials, the savings in water and energy, use of environmentally friendly raw materials, production processes more streamlined and flexible and responsibilities for all participants the supply chain. The Green Supply Chain Management (GSCM) helps to improve the performance, capacity demand across the supply chain, as well as periodic monitoring, measurement, improvement and cost reduction programs.…”

Gestão da produção em foco: volume 11

“…A coleta é feita por uma empresa capacitada para assegurar que o óleo seja devidamente transportado sem contaminar a natureza. A GVCS, é importante porque além de auxiliar na melhoria ajuda a distribuidora a cumprir com a legislação e políticas como a Política Nacional dos Resíduos Sólidos (NASCIMENTO et al, 2014). A Natura é uma das empresas que consideram em sua cadeia produtiva a diminuição dos impactos ambientais, que é um dos focos da GVCS.…”

Design for sustainability in future scenarios in the self-service food packaging sector

“…This, in turn, shifts from the condition of passive user (traditional consumer) to the profile of partially passive user (self-service) and of a user who brings resources and abilities (new services)according to Manzini and Vezzoli (2005) in relation to the evolution of the user role regarding discussions of the necessary changes in society for greater sustainability. To this matter, the connection between the company (in this case the supermarket) and its suppliers is associated in terms of practices involving planning in environmental management (Alves and Nascimento, 2014). It should be noted that this specific profile of the supermarket to which the proposal refers has already the characteristic of supplying bulk products.…”