Estratégias genéricas: classificação e usos

Zaccarelli, Sérgio Baptista; Fischmann, Adalberto Américo

doi:10.1590/s0034-75901994000400003

Cited by 9 publications

(2 citation statements)

References 6 publications

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“…This research uses the concept of strategy as design, as proposed by Mintzberg, Ahlstrand, and Lampel (2000). It also follows the literature on strategy in general, highlighting the works of Zaccarelli (2000), Day and Reibstein (1999), Porter (1986Porter ( , 1989Porter ( , 1999, Zaccarelli and Fischmann (1994), and Ansoff and McDonnell (1993). According to Mintzberg, Ahlstrand, and Lampel (2000), to understand strategy as design is to assert its formulation as a process of conception.…”

Section: Theoretical Backgroundmentioning

confidence: 92%

Who are the Brazilian companies and what do they do? Analyses of mission statements

Sathler¹,

Miranda²

2020

Cad. EBAPE.BR

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Resumo O objetivo deste artigo é traçar um perfil identitário das maiores empresas brasileiras, a partir da análise de suas declarações de missão (DM). A estratégia de pesquisa foi qualitativa, com uso de técnicas de análise de discurso. O referencial teórico central provém do campo de gestão estratégica. Os resultados indicam que a maioria das empresas ostenta uma DM em seus sites na internet. Estas refletem uma adequação em termos dos componentes previstos para uma boa DM - 71,7% apresentam os elementos “metas”, “políticas/valores” e “escopos competitivos”, previstos na literatura. Predomina o foco externo (clientes). Os resultados demonstram que a técnica de elaboração e uso de DM são bem difundidas e aceitas no Brasil, havendo espaço, contudo, para aperfeiçoamentos em termos do conteúdo delas. O artigo identifica lacunas que sugerem futuros estudos, como a análise comparada de desempenho entre empresas com diferentes perfis identitários, explicitados em suas DM.

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Section: Theoretical Backgroundmentioning

confidence: 92%

Who are the Brazilian companies and what do they do? Analyses of mission statements

Sathler¹,

Miranda²

2020

Cad. EBAPE.BR

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“…They contemplate the creation of an innovation culture, the understanding that everyone must be engaged so that innovation can be consolidated, forming an environment conducive to innovation practices, along with a need to stimulate creativity and feedback, monitor the market trends, form partnerships and encourage co‐operation and synergy of networks and work teams. Traditional authors in the field of innovation practices are Moingeon and Lehmann‐Ortega (2006); Prahalad and Hamel (1998); Hamel and Breen (2007); Johnson et al (2008); Kim and Mauborgne (1999); Sawhney et al (2006); and Zaccarelli and Fischmann (1994). In this SLR, innovation practices are highlighted by Scarpellini et al (2018) and Jakhar et al (2019).…”

Section: Data Presentation and Analysismentioning

confidence: 99%

Circular economy and innovation: A look from the perspective of organizational capabilities

Sehnem

Queiroz

Pereira³

et al. 2021

Bus Strat Env

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Studies of circular economy and innovation have received increasing attention in academic literature in the last quadrennium. They fill a managerial gap on how to operationalise the transition from the linear model to the circular. They show practices, tools and mechanisms that allow creation of business models based on circularity premises. In this article, we seek to identify the intellectual contours of this emerging field, conducting a review of the basic conceptual framework, with an analysis of articles published on the topic of circular economy and innovation. In summary, a systematic literature review was developed, whose final bibliographic portfolio consisted of 94 analysed papers. The results of the study show that eco-innovation and innovation in business models are highlighted in this field. They are operationalised, mainly, by activating dynamic, relational and absorptive capabilities. The most important innovation practices in this context are waste management, eco-design business models, product leasing and collaborative commerce. The main contribution of this study is to pave the way for new conceptual developments in organisational capabilities to make transition sustainable and serve as a support arsenal for the maturation of circular economy studies supported by the theory of innovation and also to link management practices to operational processes in the business and production environment favouring the transition to a circular business model. It generates insights for the scientific progression of studies and shows propositions that can be validated in future quantitative studies.

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O que imaginam as empresas brasileiras? Análise discursiva das declarações de visão

Sathler

Miranda²

2021

Organicom

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Esta pesquisa qualitativa traçou um perfil do imaginário das maiores empresas brasileiras, com base nas suas declarações de visão, partindo de técnicas de análise de conteúdo e discurso. Os resultados indicam que metade das empresas ostenta uma declaração de visão, com frequência de palavras similar à média internacional, e refletem baixa adequação aos componentes previstos para uma boa declaração. Os resultados demonstram que a técnica de elaboração e o uso de declarações estão bem difundidos e aceitos, havendo espaço para aperfeiçoamentos.

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Estratégias genéricas: classificação e usos

Cited by 9 publications

References 6 publications

Who are the Brazilian companies and what do they do? Analyses of mission statements

Who are the Brazilian companies and what do they do? Analyses of mission statements

Circular economy and innovation: A look from the perspective of organizational capabilities

O que imaginam as empresas brasileiras? Análise discursiva das declarações de visão

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