Responsabilidade social em pequenas e médias empresas

Oliveira, José Arimátes de

doi:10.1590/s0034-75901984000400030

Cited by 17 publications

(20 citation statements)

References 4 publications

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“…In this situation, stakeholder management is vital in order to foresee changing expectations and to detect conflicts when they are not yet threatening for the corporation (Roloff, 2008). Oliveira (1984) proposes a thought experiment whereby the company can be imagined to be surrounded by potential beneficiaries who fall into different categories. These categories equate to what we now call stakeholders.…”

Section: The Impact Of the Relationship With Stakeholdersmentioning

confidence: 99%

“…This is a measuring scale based on a former scale of Lechuga (2012) In a previous study, Turker ( 2009) had portrayed responsibilities to five categories which may benefit from corporate social responsibility: the employees; the owners and shareholders; the consumers; the public or the community where the company operates; and the suppliers/creditors. In Brazil, it was stated that the local community, where the company operates, is the category that deserves the greatest attention from the companies surveyed (Oliveira, 1984).…”

Section: Csr Practicesmentioning

confidence: 99%

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On the relationship between corporate social responsibility and competitive performance in Brazilian Small and Medium Enterprises - empirical evidence from a stakeholders’ perspective

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2019

Preprint

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This paper aims to show that the strategic incorporation of socially responsible actions, in small and medium enterprises contribute to improving the competitiveness of those organizations. The analysis is from a multi-stakeholder perspective. It investigates the link among firms’ relationship with key stakeholders with the objective to find out if there is a competitive advantage in applying Corporate Social Responsibilities practices. Besides the direct influence of Corporate Social Responsibility practices on competitive performance, the mediating connection of relationship improvements has been analyzed. By using their influence, stakeholders hold the key to the environment in which the organization operates and its subsequent financial performance. The empirical analysis was constructed on survey data through structural equation modeling (SEM). To accomplish this assignment data were collected from a sample of Brazilian SMEs. Participants were firms from the Southern region of Brazil mainly from the State of Rio Grande do Sul, Santa Catarina, and Parana. The outcome shows that there is a strong connection between the development of Social Responsibilities practices and relational improvements. In addition, the significant relationship in developing Social Responsibilities Practices positively translates, with a high accuracy outcome into competitive performances.

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Section: The Impact Of the Relationship With Stakeholdersmentioning

confidence: 99%

Section: Csr Practicesmentioning

confidence: 99%

On the relationship between corporate social responsibility and competitive performance in Brazilian Small and Medium Enterprises - empirical evidence from a stakeholders’ perspective

Back¹

2019

Preprint

View full text Add to dashboard Cite

show abstract

“…Segundo Oliveira (1984), a definição de Bowen (1957) para responsabilidade social compreendia a obrigação de empresários e executivos de adotarem orientações estratégicas, tomarem decisões e seguirem linhas de ação que fossem compatíveis com os fins da sociedade, mas que teriam de ser disseminadas e operacionalizadas por outros níveis hierárquicos. Oliveira entendeu o conceito de responsabilidade social de Bowen como "[...] muito filosófico, isto é, de cunho ideológico.…”

Section: Responsabilidade Social Corporativaunclassified

Mudanças na Atuação Gerencial em Empresas em Transporte Rodoviário a Partir da Adoção do Sistema Sassmaq

Pereira

Oliva

Ventura

2010

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O presente artigo apresenta o resultado de uma pesquisa realizada junto a empresas brasileiras de transporte rodoviário de cargas perigosas, avaliadas pelo Sistema de Avaliação de Saúde, Segurança, Meio Ambiente e Qualidade-Sassmaq, que foi implantado em 2005 pela Associação Brasileira da Indústria Química-Abiquim. O objetivo foi investigar mudanças ocorridas na atuação gerencial a partir dessa implantação, considerada uma ferramenta de gestão ambiental. Este estudo exploratório, de natureza quantitativa, foi realizado por meio de pesquisa de campo, utilizando um instrumento elaborado pelos pesquisadores e validado por especialistas. Partiu-se da totalidade de 458 empresas certificadas, obtendose retorno de 76 questionários respondidos. Os dados foram tratados pelo teste Qui-quadrado e concluiuse que há uma relação entre a implantação do Sassmaq e as mudanças na atuação gerencial, advindas, sobretudo, da incorporação da responsabilidade socioambiental por parte da alta administração das organizações pesquisadas.

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“…Diversos são os conceitos de responsabilidade social corporativa presentes na literatura sobre o tema. Oliveira (1984) observa que a responsabilidade social é tomada como uma responsabilidade legal ou obrigação social, ou como o comportamento onde se observa a ética nas ações empresariais ou ainda quando as empresas fazem contribuições para obras sociais, creches ou asilos. Há também os que admitem que a responsabilidade social é, exclusivamente, a responsabilidade de pagar bem aos empregados e dar-lhes bom tratamento.…”

Section: A Responsabilidade Social Corporativa: Conceituaçãounclassified

As Representações dos Consumidores sobre Responsabilidade Social Corporativa e a Relação com a Decisão de Compra

Acevedo¹,

Primolan²,

Nohara³

2009

Revista de Administração da Unimep

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The main purpose of this study is to investigate the relation between the consumer representation of corporate social responsibility and its relation to the process of decision making. We collected the data with in depth interviews with 15 consumers. The narratives were analyzed with the method of content analysis. The results revealed that the interviewees perceive and value companies which undertake social responsibilities actions. However they do not consider this attribute when they choose a product. Price and quality are the main attributes which are considered.

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Responsabilidade social em pequenas e médias empresas

Cited by 17 publications

References 4 publications

On the relationship between corporate social responsibility and competitive performance in Brazilian Small and Medium Enterprises - empirical evidence from a stakeholders’ perspective

On the relationship between corporate social responsibility and competitive performance in Brazilian Small and Medium Enterprises - empirical evidence from a stakeholders’ perspective

Mudanças na Atuação Gerencial em Empresas em Transporte Rodoviário a Partir da Adoção do Sistema Sassmaq

As Representações dos Consumidores sobre Responsabilidade Social Corporativa e a Relação com a Decisão de Compra

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