Active role of flower shops in the commercialization of roses

As the COVID-19 pandemic decreases, the demand trend for ornamental plants begins to decline. To maintain its competitiveness, it is necessary to study the government policies and the performance of aglaonema farming. The objectives of this study were: 1) to analyze the profitability and competitiveness of aglaonema in Indonesia along with the policy impact, and 2) to simulate fluctuations in aglaonema’s competitiveness after the changes in its indicators. The Policy Analysis Matrix (PAM) was employed in supporting the descriptive and quantitative methods. The research object was the variety fiery red ‘Suksom Jaipong’, the most popular aglaonema in the 2000s. The data was collected from farmers in July 2022 - November 2022 in Depok City, one of Indonesia’s centers for ornamental plants. The results of the study explained that aglaonema farming in Depok City was profitable and gained both competitive and comparative advantages, indicated by PCR and DRCR valued at 0.146 and 0.107. The evaluation of policy using Output Transfer, NPCO, Input Transfer, Factor Transfer, NPCI, EPC, and SRP indicators, showed that trade policies such as free trade did not harm farmers’ competitiveness and on the contrary, positively stimulated aglaonema’s competitiveness. The simulations of a decrease in production or a weakening of the Indonesian rupiah exchange rate have proven to not significantly affect competitiveness. This study concludes that the competitiveness of aglaonema in Depok City is relatively high, supported by the optimization of local resources.

Section: Revenue (Us$) Input Cost (Us$) Profit (Us$)mentioning

confidence: 99%

The competitive and comparative advantages of aglaonema farming in Depok City, Indonesia

Haryanto

2024

“…The community of Depok Aglaonema Nusantara Association (ASA) is recommended to organize the use of this online technology. Farmers need to strengthen their links with other farmers, producers, and distributors to improve their innovative capabilities (Orozco et al, 2021), hence the community of ASA Depok will be very beneficial to help farmers. Furthermore, government support is also required to provide special business zones so that farming will be able to increase the opportunity to grow (Tiasmalomo et al, 2021).…”

Section: R/c Ratiomentioning

confidence: 99%

The impact of Covid-19 pandemic on Aglaonema farming income: a comparison between the height and the post trend

Haryanto,

Maulana,

Sukrianto

2023

The expansion of the COVID-19 pandemic from 2019 to 2021 has weakened the performance of critical industries in Indonesia. Aglaonema as one of the ornamental plants had a surge in demand as part of the farming industry until its height in 2020. Currently, the response to the demand for ornamental plants has declined considerably. This study discussed the revenue and income of Aglaonema farming during two periods, at height and the post of the COVID-19 pandemic, and analyzed the distribution of inputs data as information related to the allocation of production. The respondents comprised 32 active farmers from the Aglaonema community (ASA) in Depok City, who produced 10 varieties of premium Aglaonema, namely Super Pink, Suksom Jaipong, Khanza, Lotus Delight, Audrey, Tiara, Widuri, Adelia, Bidadari, and Pride of Sumatra. The data was collected from June to November 2022 using the recall method to tabulate data in 2020 (the year of the height of COVID-19 pandemic) and 2022 (the year of the post COVID-19 pandemic). The R/C ratio was used as a profit indicator by considering the implicit and explicit costs. The findings revealed that Aglaonema farming in Depok City was highly profitable at the height of the COVID-19 pandemic, evidenced by an R/C ratio of 7.50. The R/C ratio has changed in 2022 value to 1.79, indicating a decline in farming profitability. Suppose the farmers pay the implicit costs in the current situation, the farming becomes less profitable as shown by the return value which is just slightly above the break-even point.

“…The flower market in Brazil has been consolidating (Reis et al, 2020;Vidal et al, 2021;Hummel and Silva, 2020) and according to Oliveira et al (2021) moves approximately BRL 8.5 billion annually in a production chain that involves around 8,300 producers, 60 wholesale centers, 680 wholesalers and more than 20,000 retail establishments, with Brazil being the 8th largest producer of flowers and ornamental plants in the world. In this regard Anacleto et al (2017), Paiva et al (2020) and Orozco (2021) report that the retail market in Brazil has an essential role in linking the producer and wholesale chains to the final consumer.…”

Section: Introductionmentioning

confidence: 99%

Between flowers and loves: the profile and behavior of the consumer with the purpose of seduction

Anacleto,

Scheuer

2023

Since the fifth century B.C., flowers have been associated with seduction, however, no studies were found that could reveal how flowers are bought with this intention. In order to investigate the profile and behavior of consumers of flowers with the purpose of seduction, a descriptive exploratory study was carried out with 108 consumers at the time they purchased flowers with the intention of seduction. The study revealed that among people who bought flowers for this purpose, the frequency was on average of 1.7 times a year, with 64.7% of these consumers defining themselves as male people. No statistical variation was observed between heterosexual, bisexual and homosexual groups. Single and married people had higher purchase rates, with roses being the preferred flowers. Tropical flowers may represent a trend to be explored in market segmentation. The purchase of flowers for seduction was mostly associated with affective relationships such as boyfriends/girlfriends or spouses and the use of flowers in the search for new relationships or even fortuitous cases was also evidenced. Most respondents who reported that have received flowers described that it was a positive influence and contributed to feeling seduced. Finally, it is possible to consider market segmentation, however, it is urgent that the sector be organized in order to elaborate a diagnosis of potential consumption, elaborate consumer acceptance tests, define groups to be segmented, establish targeted marketing campaigns and create evaluation programs for consumer loyalty.