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Purpose. The commercial life of cut flower varieties was generally considered to be as short as fashion. However, this study provides an example of a perennially popular cut flower variety that offers an alternative perspective on the potential of the cut flower market. Methods. Semi-structured interview and qualitative document analysis. Results. This article presents an analysis of the evolution of the cultivation and sale of a popular cut flower species over time. It also discusses the impact of a trading company on various stakeholders in the supply chain, as well as relevant business and legal considerations. Conclusions. This article highlights the importance of effective management of the Notification Letter, related agreements and intellectual property rights, taking into account the potential legal and business implications arising from the relevant transactions and statute of limitations. In addition, the article provides valuable insights for breeders and stakeholders seeking to establish identities for new plant varieties in markets, highlighting the importance of understanding the supply chain and implementing appropriate intellectual property strategies and portfolios, such as trademarks and plant variety rights, to facilitate business success.
Purpose. The commercial life of cut flower varieties was generally considered to be as short as fashion. However, this study provides an example of a perennially popular cut flower variety that offers an alternative perspective on the potential of the cut flower market. Methods. Semi-structured interview and qualitative document analysis. Results. This article presents an analysis of the evolution of the cultivation and sale of a popular cut flower species over time. It also discusses the impact of a trading company on various stakeholders in the supply chain, as well as relevant business and legal considerations. Conclusions. This article highlights the importance of effective management of the Notification Letter, related agreements and intellectual property rights, taking into account the potential legal and business implications arising from the relevant transactions and statute of limitations. In addition, the article provides valuable insights for breeders and stakeholders seeking to establish identities for new plant varieties in markets, highlighting the importance of understanding the supply chain and implementing appropriate intellectual property strategies and portfolios, such as trademarks and plant variety rights, to facilitate business success.
People have an ancient and strong bond to flowers, which are known to have a positive effect on the mood. During the COVID-19 pandemic, sales of ornamental plants increased, and many turned to gardening, possibly as a way to cope with ubiquitous increases in negative mood following lockdowns and social isolation. The nature of the special bond between humans and flowers requires additional elucidation. To this means, we conducted a comprehensive online mixed methods study, surveying 253 individuals (ages 18–83) from diverse ethnic backgrounds and continents, regarding their thoughts and feelings towards photos of flowers, nature scenes and flower drawings. We found that looking at pictures and drawings of flowers, as well as nature scenes induced positive emotions, and participants reported a variety of positive responses to the images. More specifically, we found associations of flowers with femininity, and connotations to particular flowers that were affected by geographical location. While nature scene photos induced positive reactions, flower photos were preferred, denying a mere substitution of nature by flowers and vice versa. Drawings of flowers elicited less positive emotions than photos, as people related more to the art than to the flower itself. Our study reveals the importance of ornamental flowers and nature in our life and well-being, and as such their cultivation and promotion are essential.
Drought-tolerant perennials are intensively sought-after plants for decorative purposes. Perennial ferns are cold-hardy cultivars that are great for shady to partially shaded areas of the garden, but their response to drought stress is unknown. In this study, we examined how reduced watering altered the growth of Athyrium niponicum ‘Red Beauty’, Cyrtomium fortunei ‘Clivicola’, Dryopteris atrata, Dryopteris erythrosora, Dryoperis filix-mas, Dryoperis filix-mas ‘Linearis Polydactylon’, and Polystichum setiferum ‘Proliferum’ in comparison with optimal watering conditions. From among the seven fern taxa, Athyrium niponicum ‘Red Beauty’ and Dryoperis filix-mas turned out to be the most sensitive to reduced watering, and they demonstrated leaf browning and drying. Little visual leaf damage was observed in Cyrtomium fortunei ‘Clivicola’, Dryopteris erythrosora, and Polystichum setiferum ‘Proliferum’.
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