Pace of modal shifts in internationalization processes within a firm

Abstract

Our understanding of the temporal dimension of the internationalization of the firm is incomplete at best. Based on this knowledge gap, this article analyzes how the internationalization processes within a firm can be differentiated according to the pace of modal shifts. We built a qualitative, retrospective longitudinal, embedded case of the internationalization of a Brazilian medium-sized firm that established a footprint in 16 foreign markets over nearly three decades. We find that its internationalization processes can be classified into three groups as far as pace is concerned: an Unmovable Internationalization Process, an Inert Internationalization Process and an Accelerated Internationalization Process. We then call attention to a mismatch between the pace of learning and the modal shifts in the firm’s internationalization processes. Further, we suggest a new picture of the internationalization of the firm by proposing the existence of a number of internationalization processes that unfold at distinct paces within a single firm.