Masculinities and counselling in digital media: subjectivation and self-entrepreneurship on Instagram pages
Bruna Loureiro Denkin,
Fernando de Figueiredo Balieiro
Abstract:This article analyses two Instagram pages managed by digital influencers who present reflexive content for men about the construction of masculinity. It addresses the forms of subjectivation immanent in the content publicised. The analysis was focused on biographical descriptions, imagery and audiovisual content, and monitoring of posts in their user profile and stories during one year. The themes identified as central were the control of emotions and romantic relationships, associated with the construction of… Show more
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