Geographical Indication Re-signifying Artisanal Production of Curd Cheese in Northeastern Brazil

Pimentel

Journal of Sensory Studies

et al. 2021

Story Completion technique was used to investigate the perception of consumers (n = 326) from different regions of Brazil about cheeses sold at open markets. Consumers were divided into low-risk (would buy the cheese) and the high-risk (would not buy the cheese) groups based on the outcome of the story. In the low-risk group, the consumers from North and Southeast regions would buy the products due to the quality and technology, while those from Northeast, Midwest, and South regions due to the sensory aspects. In the high-risk group, the consumers from the South region would not buy the cheese due to the hazard, and those from the Northeast region due to its negative sensory aspects. The consumers from the Southeast and South regions would not buy due to the lack of certification and quality, while those from the North and Midwest regions for not knowing the origin of the products. Practical applicationsThis was the first study to apply the Story Completion technique in a food-related study.This methodology demonstrated to be useful to separating the consumers based on their risk perception about cheeses sold at open markets. Furthermore, it was able to reveal differences in consumer perception about the products for each region of the country.

Section: Story Completionmentioning

confidence: 97%

Section: Story Completionmentioning

confidence: 99%

Story Completion technique: A useful methodology to evaluate the risk perception of consumers from different regions of Brazil about cheeses sold at open markets

Pimentel

Journal of Sensory Studies

et al. 2021

“…De acuerdo con Thomson (2010), la identidad tiene una fuerte relación con la conceptualización emocional de un producto. Luomala (2007) relaciona a la identidad con los significados simbólicos debido a su relación con los conceptos asociados al origen del producto, con los procesos de producción y su impacto en la cultura (Almeida et al, 2016).…”

Section: Identificación De Los Significados Psicológicos Del Queso Se...unclassified

La influencia de los valores humanos en el consumo del queso Seco Encerado del Istmo de Tehuantepec, Oaxaca, y sus significados: el efecto mediador de los atributos tangibles

Martínez Aquino,

Hernández Montes,

Hernández Rodríguez

et al. 2023

Acta Universitaria

El propósito fue identificar las rutas de influencia de los valores humanos en el consumo de queso Seco Encerado y las comunalidades de los significados de éste. Se aplicó un cuestionario a 202 consumidores, quienes evaluaron la importancia de 40 valores humanos y 11 atributos tangibles (variables independientes) y la frecuencia de consumo (variable dependiente). Después de mostrar una imagen del queso a los consumidores, se registraron tres de sus ideas sobre él. Con los factores obtenidos del análisis factorial se realizaron tres regresiones lineales múltiples: (B1) consumo y atributos tangibles; (B2) consumo y valores humanos, más residuales de atributos tangibles; y (B3) consumo con valores humanos. La influencia directa (B2R2 - B1R1) y la indirecta (∆R - B3R3) fueron calculadas. Para los significados se aplicó la prueba de K-proporciones. La ruta de influencia de los valores humanos fue indirecta, mientras que los significados psicológicos simbólicos y utilitarios fueron estadísticamente iguales.

“…Although rennet cheese has been produced for over 150 years in several states of the Brazilian Northeast, much of the product that is manufactured by hand is likely to be contaminated by the use of raw materials from doubtful sources, the lack of personal and environmental hygiene in processing, and inadequate conditions of storage and transportation (Almeida, Paiva Jr., Costa, & Guerra, 2016).…”

Section: Background To the Problemmentioning

confidence: 99%

Cultural Regulation, Geographical Indication and the (re) Signification of an Artisanal Cheese

et al. 2021

Self Cite

Laws and norms can change the production processes of an organization, with repercussions for the tangible and symbolic composition of its products. Based on this assumption of Cultural Studies, we seek to understand how the practice of cultural regulation by a group of small producers is (re)signifying the rennet cheese produced artisanally in the Agreste region of the Brazilian state of Pernambuco. We use discourse analysis to analyze interviews and documents such as the decrees and regulations that deal with processing dairy products in Brazil, as well as those governing the process of Geographical Indication, and compare the cultural meanings that have emerged in two spheres of regulation: the public and the private. Findings reveal governmental characterization of artisanal rennet cheese has been justified by a discourse of “quality” at both the state and federal levels. However, the regulation put in place in the private sphere of the Producers Association makes use of different arguments to construct the discourse of quality with respect to the same food.