2020
DOI: 10.1590/1982-25532020141565
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O Twitter como ferramenta de campanha negativa não oficial: uma análise da campanha eleitoral para a Prefeitura do Rio de Janeiro em 2016

Abstract: Resumo Analisar a adoção da estratégia de campanha negativa não oficial no Twitter na disputa pela Prefeitura do Rio de Janeiro em 2016 é o objetivo deste artigo. Esse fenômeno, caracterizado pela promoção de ataques em períodos eleitorais por grupos independentes das coligações oficiais, é pouco estudado na literatura brasileira. A fim de ajudar a preencher essa lacuna, analisam-se as mensagens postadas no microblog durante o segundo turno do aludido pleito por eleitores e redes de apoio e ataque aos principa… Show more

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Cited by 6 publications
(3 citation statements)
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References 21 publications
(14 reference statements)
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“…To avoid these potential risks, political actors begin to rely on the actions of anonymous groups or individuals not linked to official political coalitions (Joathan;Alves, 2020). This gives rise to the concept of unofficial negative campaigning, in which political cyber-violence plays a fundamental role (Villar-Aguilés; Pecourt-Gracia, 2020) and its development thanks to the trolling subculture of "cyber-ghettos" (Johnson; Bichard; Zhang, 2009) and pseudo-media that disseminate "poor quality" information (Cervera, 2018, p. 9).…”
Section: Negative Disinformation Campaigns: From the Unofficial To Th...mentioning
confidence: 99%
“…To avoid these potential risks, political actors begin to rely on the actions of anonymous groups or individuals not linked to official political coalitions (Joathan;Alves, 2020). This gives rise to the concept of unofficial negative campaigning, in which political cyber-violence plays a fundamental role (Villar-Aguilés; Pecourt-Gracia, 2020) and its development thanks to the trolling subculture of "cyber-ghettos" (Johnson; Bichard; Zhang, 2009) and pseudo-media that disseminate "poor quality" information (Cervera, 2018, p. 9).…”
Section: Negative Disinformation Campaigns: From the Unofficial To Th...mentioning
confidence: 99%
“…Several studies show that traditional media continue to play an important role in the media ecosystem, including disseminating messages from leaders and organizations that communicate essentially via social media (Mitozo;Costa;Rodrigues, 2020;Newman et al, 2019;Stier;Schünemann;Steiger, 2018), so that the role of alternative mediators may be restricted to certain social circles. Thus, rather than considering the digital environment as a horizontal source, we should understand the specificities of the new types of verticalities that emerge from inequalities within digital dynamics (Gerbaudo, 2020;Joathan, Alves, 2020).…”
Section: Mediation and Information Sourcesmentioning
confidence: 99%
“…Depois da vitória de Donald Trump nos Estados Unidos, em 2016, há evidências substanciais, amplamente divulgadas pelos meios de comunicação em todo o mundo, de que as plataformas das redes sociais estão tomadas por robôs (bots), exércitos de trolls [1], perfis falsos, entre outros personagens maliciosos financiados para se manifestar de forma coordenada (BASTOS; MERCEA, 2019;JOATHAN;ALVES, 2020).…”
Section: Introductionunclassified