Abstract:Conceived in the 1960s, a period of great economic and social transformations in Brazil, Folkcommunication was born with the aim of overcoming Communication problems by seeing and understanding the reactions of a people who lived on the margins, without any engagement with the media. In this same period, the coupling of “communication” and “development” seeks a public atmosphere favorable to social transformation in Latin America. Considering that the two theoretical approaches complement each other, this work… Show more
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