Excurso sobre media, tecnologia e trabalho

Abstract

This article discusses unemployment as consequence of technological mutations and the analytical persistency of mass media in approaching work disconnected from the metamorphoses to which it has been subjected. The haste of the productive processes and the introduction of new typologies, such as flexibility and innovation, embody new variables which disconnect the human being from the material, devaluing the knowledge and the immaterial, because of the impossibility of turning those into commodities. Looking throughout work, the dichotomous impact between humanity and techno-science, perceives innovation as an end, introducing in the media an approach where this impact as mediator of the metamorphosis phenomenon is perceived according to the absence of the importance of technology, though appearing an irreconcilable narrative between the media approach and social reality.