Homens e mulheres cientistas: questões de gênero nas duas principais emissoras televisivas do Brasil

Abstract

In this study, we analysed the representation of scientists in the two main Brazilian TV channels in daily broadcasting: TV Globo and TV Record. We selected two constructed weeks, representatives of six months of the year 2013, aiming to identify pieces bringing the image of the scientists. We watched 672 hours and identified scientists in 0.8% of these hours. There was a higher presence of man scientists than women. TV Globo, the audience leader, gave more space to scientists. Men scientists were more present in entertainment programs and women in advertisements. We observed that it was highlighted the stereotype of the scientist broadcast by the Brazilian television, with a predominance of males, in white coats and working in laboratory.

Science communication to empower women in science: The case of Brazil

“…4 They also contact journalists to communicate their work less often. These results are aligned with the relatively low number of women scientists included in TV science programmes in Brazil (Carvalho and Massarani, 2017).…”