Investigación de los flujos comunicacionales en Brasil: panorama de la parrilla de televisión abierta comercial en el Estado de São Paulo en 2012: un estudio empírico

Abstract

As an object of scientific study, all Communication research should not be carried out based only on theoretical terms (IGARTUA, 2006), but also in the prerogative of the content produced as ethic and aesthetic analysis disseminated by cultural industries (FECHINE, 2008). A mirror of the national identity, the TV industry has an important role as a socializing institution, reflecting the values, attitudes and behaviors of contemporary society (WOLTON, 1998). We present in this paper, a quantitative empirical research from the technique of suprimir content analysis of the public broadcasting programming in the state of São Paulo in 2012. The results show that the structure that makes up the public broadcasting TV answers for itself the marketing ideology of each issuer.