The Effect of the Positioning Strategy on the Firms' Performance Moderated by the Product Market Competition

Abstract

BAR maintains the practice of submitting all documents received to the plagiarism check, using specific tools, e.g.: iThenticate.Peer Review: is responsible for acknowledging an article's potential contribution to the frontiers of scholarly knowledge on business or public administration. The authors are the ultimate responsible for the consistency of the theoretical references, the accurate report of empirical data, the personal perspectives, and the use of copyrighted material. This content was evaluated using the double-blind peer review process. The disclosure of the reviewers' information on the first page is made only after concluding the evaluation process, and with the voluntary consent of the respective reviewers.