2015
DOI: 10.1590/1807-7692bar2015150057
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Editorial

Abstract: This issue of BAR features five articles in different fields of business administration. Readers will be in touch with theoretical, qualitative and quantitative approaches, demonstrating BAR's openness to different research perspectives. The first article, "Value Added Elements According to Buyer Companies in a B2B Context", by Daniel Battaglia and colleagues, aims to analyze how buyer companies perceive the value added to products and service offered by their suppliers and identifies the predominant elements … Show more

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