High-technology based startup in agribusiness sector: mapping linkages, products and services

Abstract

The agribusiness sector has experienced a significant pace of technological evolution. New resources, such as the use of drones, the internet of things, and satellite communication have been fundamental in the emergence of AgTechs, technological companies that have emerged from agribusiness. This article aims to map São Paulo AgTechs and the products and services they offer. This article contributes to the advancement of knowledge about AgTechs and their transformation of the Brazilian agribusiness field. AgTechs have expanded and strengthened the agribusiness sector, which represented approximately 21.4% of Brazilian GDP in 2019, and 26.6% in 2020, despite the political-health crisis and its challenge, it has continued the growth and investment trajectory in Rand and Development, while seeking to increase efficiency in interactions. This qualitative study is exploratory and has a bibliographic design. The data were collected from the Brazilian Association of Startups, Global Entrepreneurship Monitor reports, websites of AgTechs in São Paulo state, and Web of Science. The main results indicate the importance of the São Paulo ecosystem, in which are located 26% of Brazilian AgTechs, the largest concentration in the country. The products and services generated at AgTechs are high tech. In the state of São Paulo, there are three communities that interact with AgTechs and form an entrepreneur-innovative ecosystem.