2019
DOI: 10.1590/1806-9061-2019-1060
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Determining Factors Affecting Consumer’s Decision to Purchase Organic Chicken Meat

Abstract: In the present study, the effect of consumers' perception levels (product, price, and benefit perception), consciousness levels (health, environment, and animal welfare), and sociodemographic characteristics on the purchase decision of organic chicken meat were examined. Logistic regression analysis was used to determine the relationship between the purchase decision of organic chicken meat and the perception level, consciousness level, sociodemographic characteristics. As a result of the analyses made, it has… Show more

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Cited by 18 publications
(10 citation statements)
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“…[50,96]. They also expressed greater concern for, or commitment to, health and food safety, in keeping with arguments found in the literature, in which selfish motives play a strong role in explaining organic food consumption [17,19,35,37,97,98].…”
Section: Resultssupporting
confidence: 75%
See 2 more Smart Citations
“…[50,96]. They also expressed greater concern for, or commitment to, health and food safety, in keeping with arguments found in the literature, in which selfish motives play a strong role in explaining organic food consumption [17,19,35,37,97,98].…”
Section: Resultssupporting
confidence: 75%
“…However, the literature shows that it is easier to instil new values than to change existing ones [43,44,[105][106][107][108], especially in the case of specific values that can be expressed in simple phrases that are easy to get across in communication campaigns. Moreover, considering the crucial importance of selfish values in organic food consumption [17,35,37,97,98], particularly those related to health, perhaps the best way to instil or encourage the behaviour of consuming organic foods is to associate or link the term "health" with "life". In this regard, news items about plastics in the ocean, the Greta Thunberg effect or the ever-increasing number of reports on the link between diet and diabetes, cardiovascular disease and certain types of cancer, etc.…”
Section: Implications For the Promotion Of Sustainability (A Suggestion)mentioning
confidence: 99%
See 1 more Smart Citation
“…These aspects meet the attitude of consumer in developed countries where people can make an opinionated decision about their meal taking in considerations animal welfare, sustainability, nutritional, sensory, and ethical factors. It is obvious that, in most countries where poverty and hunger is widespread, HPS still represents a good opportunity to provide quite cheap high value food [14,15]. Worldwide, conventional farming systems account for 67% of poultry meat production and 50% of eggs; an increase in local poultry farming is therefore feasible if supported by a productive and economic perspective [16].…”
Section: Introductionmentioning
confidence: 99%
“…Multinomial Ordered Logistic Regression. Multinomial ordered logistic regression (ordered logit) is quite commonly applied in medicine [28], insurance, actuarial, and fnancial applications [29,30], as well as to describe consumer purchasing behavior [31]. Te ordered logit model can be considered as an extension of the logistic regression model for dichotomous dependent variables, when more than two ordinal response categories are used.…”
Section: 12mentioning
confidence: 99%