Presentation

Abstract

This 2017 first edition of RAM − Revista de Administração Mackenzie (Mackenzie Management Review) presents seven articles evolving subjects, such as leadership, comics as a teaching strategy, informal learning, femininity in high fashion blogs, financial alternatives to enable distributed microgeneration projects with photovoltaic solar power, payroll loans, and absorptive capacity. José Ricardo de Paula Xavier Vilela and Antonio Carvalho Neto prepared the article "Is leadership an ideology? A research project inspired by T. W. Adorno", based on the assumption that leadership is a social construction driven by interests. The methodological procedures were inspired by those used by T. W. Adorno in F scale production, which was oriented to identify contradictions, opposing views and unusual aspects not usually found in general literature on this subject. The results allow a deconstruction of some of the speeches involving aspects usually presented as characterizing this construct and suggests new research ways to seek the understanding of this object. "The comics as teaching strategy in learning of students in an undergraduate management program" elaborated by Anielson Barbosa da Silva, Gabriela Tavares dos Santos, and Ana Carolina Kruta de Araújo Bispo, brings a theoretical-practical contribution to education in management. It describes the steps for the use of a strategy involving the use of comics as a teaching tool by the professor in the classroom and promotes the researcher's reflections on innovative teaching strategies for education in management in Brazil. The results obtained indicate that using the presentation of comics as a teaching strategy can enhance competence development and assist in the development of innovation and flexibility. Also, it can help students develop a critical sense, it establishes relationships between events and managerial situations, and it encourages the exchange of experiences, assisting in decision-making and allowing students to represent a professional situation based on theoretical precepts.