Entrepreneurial learning for innovation: A multiple case study

Abstract

Purpose: The contributions of individuals in the innovative process and the way they learn are crucial. However, the various entrepreneurial learning modes are neglected in discussions about innovation. That said, innovation is considered to emerge from continuous learning processes and the accumulation and development of knowledge from relationships, experiences, skills, and information. Thus, this work aims to identify how small business entrepreneurs adopt the different learning modes in their innovation actions. Originality/value: The academic contribution of this research is to present initial steps regarding entrepreneurial learning modes in conjunction with innovation. On the other hand, the practical contribution refers to understanding the different forms of learning that can be considered for innovation, which the study will provide to small business entrepreneurs. Design/methodology/approach: The research strategy adopted was multiple case studies and content and cross-case analysis techniques were used for data analysis. Findings: Research results show that experiential, through networks, formal, and vicarious learning are important modes to help entrepreneurs achieve market distinction through innovative solutions. Thus, the knowledge accumulation provided by the different learning modes studied resulted in implementing various innovation actions, mainly in services, in the companies participating in the study.