“…Nevertheless, depending on a particular action’s plasticity and symbolism, the influence of dishonest behavior on self-concept maintenance theory may not be so obvious. In some cases, as the conscientiousness suggests, the individual, even after accepting an unethical request that conflicts with his or her self-concept, can maintain his or her “honest”, “correct” or “fair” aspect in the answer to the question “who am I?” (Bénabou and Tirole, 2004, 2011; Bodner and Prelec, 2003; Rottenburger et al , 2019; Felix and Bento, 2018).…”