In Brazil, pork consumption is lower compared to the global consumption. Perspectives of sociocultural origin perpetuate the myths that surround pork, claiming it to be a fatty protein and the transmission of human cysticercosis. The objective was to characterize the profile of pork consumption and knowledge about the taeniasis-cysticercosis complex among students of Veterinary Medicine and Agronomy courses, verifying the possible aspects that interfere with consumption. A total of 137 students were interviewed. Variables such as price, flavor, and cultural aspects were the main reasons for the low consumption of pork by students, in addition to the myth that pork is involved in cases of human cysticercosis, which justifies actions with clarification to the population.