Cajá-flavored drinks: a proposal for mixed flavor beverages and a study of the consumer profile

Abstract

Mixed flavor beverages represent a trend that is gaining the allegiance of potential fruit juice consumers. The present study proposed to prepare mixed flavor beverages and verify their consumer acceptance. Cajá beverage (sample A) was used as the standard. The other beverages were prepared by mixing the cajá-flavored product with other flavors: strawberry (B), pineapple (C), jabuticaba (D), mango (E) and cashew (F). The consumer profiles in the two regions studied were similar. Dverall beverages B, A and F were the most accepted, with scores of 7.7, 6.4 and 6.2, respectively. Internal Preference Mapping showed that most of the consumers were located near beverages A, B and F, confirming the acceptance results. The consumers indicated appearance and flavor as the most appreciated characteristics in beverages A, B and F. Beverages A, B and F presented higher total soluble solids contents and viscosities than the other beverages. Consumer segmentation did not depend on the different levels of familiarity with the cajá flavor. Thus the preparation of mixed flavor beverages of cajá-strawberry and cajá-cashew is an excellent proposal because it presents flavors with good potential for marketing in different regions of Brazil.

Study on the sensory acceptance and check all that apply of mixed juices in distinct Brazilian regions

“…Ot can be seen that the juices that obtained the highest scores in Salvador-BAhia showed no differences in relation to Porto Alegre-RS, which can be justified by the fact that in both regions the same products obtained the same acceptance, and the differences between the locations did not affect the choices of the evaluators. On a study of mixed fruit flavored beverages, Mamede et al (2015) showed that consumer behavior was little influenced by regional differences and familiarity with a product.…”

“…On a study with mixed flavor juices in two different Brazilian regions, Mamede et al (2015) stated that in order for a beverage to reach the market, the target audience must be well-accepted, which will depend on cultural diversification, as they affect their acceptance and cause variations in taste patterns. Bonany et al (2013) reported that studies with different apple varieties in several European countries indicated that regional conditions influenced their acceptance.…”