Communication in health: a new time

Abstract

Communication is at the heart of who we are as human beings. It is our way of exchanging information; it also signifies our symbolic capability. These two functions reflect what Carey (1989) AbstractThe interface between the fields of health and communication brings together a wide diversity of topics, perspectives and articulations between academic production (scientific content) and its dissemination to the public (health journalism). The development and convergence of communication technologies, the progressive mediatization of society and institutions, the new generation of readers and their ways of consuming health content are some of the examples of the various issues addressed in health communication. The aim of this article is to reflect on the relationship between media and health and its current importance in the production and dissemination of contents, in light of the new information and communication technologies, producing efficient and credible information, directed to different audiences.

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“…Respecto a lo mencionado, la comunicación en salud pública tuvo sus inicios en la segunda mitad del siglo pasado (Salmón, 2010). Desde entonces, se ha enfocado en crear contenidos para promover la salud mediante estrategias y participación ciudadana (Ferreira et al, 2017). En situaciones de emergencia pública, como pandemias, se busca llegar a diversas audiencias proporcionando información relevante para mejorar la salud (Berg et al, 2021).…”