“…The expertise are important key players in agribusiness chain from the primary stage of production to the tertiary level of consumption. Other important players are multinational cooperation Sekine et al (2009) state corporations Ginting et al (2013), entrepreneurs Mohamed et al (2020), institutional development Azizah et al (2020) agribusiness companies Piracón et al (2022) On the other hand, lack of collaboration with suppliers, increase in overall cost of searching for information, policing and searching for information, bargaining and decision making (Ngaruko 2022) along with lack of information sharing and not using technology, On the assessment of factors affecting agribusiness performance in Somali land, John (2022) found that; entrepreneurship training, use of mobile money transfer, prolonged drought, price fluctuation, greenhouse technology, capital and access to extension services were statistically significant at 5%.…”