2019
DOI: 10.1590/0104-530x-4083-19
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Evaluating management practices in horizontal cooperation SMEs networks: the Ecuadorian context

Abstract: Small- and medium-sized enterprises (SMEs) play an important role in the economic growth of a country and of a sector. They seek to be incorporated into permanent productivity and competitiveness dynamics through a cooperation strategy. This article evaluated the application of management practices to horizontal SMEs networks of the dairy sector in Ecuador by following the constructivist methodology. The literature review and exploratory research indicated an understanding of cooperative work in the networks o… Show more

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Cited by 1 publication
(3 citation statements)
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“…Problems commonly faced by SMEs include inadequate advertising and promotion of products or services, and lack of a marketing strategy that results in imprecise sales forecasts and plans. Market research in Indonesia generally relies on data collected from a few customers having a limited network of clients (Rojas-Lema et al, 2019) that results in an inadequate understanding of market conditions. Many times, this results in SMEs competing with large companies that can sell the same products at a lower price and/or with better service (Maulina & Fordian, Management practices carried out by SMEs are related to the pattern and effectiveness of coordination, leadership, network structures and institutional relationships.…”
Section: Marketing In Smesmentioning
confidence: 99%
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“…Problems commonly faced by SMEs include inadequate advertising and promotion of products or services, and lack of a marketing strategy that results in imprecise sales forecasts and plans. Market research in Indonesia generally relies on data collected from a few customers having a limited network of clients (Rojas-Lema et al, 2019) that results in an inadequate understanding of market conditions. Many times, this results in SMEs competing with large companies that can sell the same products at a lower price and/or with better service (Maulina & Fordian, Management practices carried out by SMEs are related to the pattern and effectiveness of coordination, leadership, network structures and institutional relationships.…”
Section: Marketing In Smesmentioning
confidence: 99%
“…Practical management is also associated with the process of innovation and development. Institutional relationships increase interactions with stakeholders and strengthen business networks with suppliers, business partners, government and educational institutions (Rojas-Lema et al, 2019).…”
Section: Marketing In Smesmentioning
confidence: 99%
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