“…on the other hand, the search for reflexivity should drive the theories and the exercise of theorization aimed at praxis, which is considered a "... projected, reflected, conscious, transforming action of the natural, the human and the social" (Pereira, 1982, p. 77). This cultural action propagates itself through the conscious use of information marking an ideological rupture considering the social, historical, cultural and institutional contexts that organizations and society have been shaping in recent years (Pereira, 1982;Campos & Costa, 2007;Luz, 1996;mills, 1959).…”