The exposure of the nursing profession in online and print media

Cardoso, Rodrigo José Martins; Graveto, João; Queiroz, Ana Maria Correia Albuquerque

doi:10.1590/0104-1169.3144.2394

Cited by 9 publications

(13 citation statements)

References 8 publications

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“…In addition, nurses were the most researched professionals in this subject. This can be explained by the increase in Nursing research in Brazil, impacted by the growth of Nursing graduate programs, as well as by the need to build visibility and consolidation of the profession as science, technology and innovation (5) .…”

Section: Discussionmentioning

confidence: 99%

“…In the contemporary context, entrepreneurship in Nursing is important for the expansion of visibility and consolidation of the profession as science, technology and innovation in the most diverse settings and fields of action (5) . Only then, society can know the advances of the profession, through its social mission and health gains (6) . The approach to the concept of entrepreneurship, therefore, guides the promotion of social visibility of Nursing, as well as the reach of new levels of professional development to the nurses.…”

Section: Introductionmentioning

confidence: 99%

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Entrepreneurship in Nursing: an integrative literature review

Copelli

Erdmann

2019

Rev. Bras. Enferm.

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Objective: To demonstrate in the national and international literature the concept and typologies of entrepreneurship in Nursing. Method: Integrative review in six databases, with the descriptors entrepreneurship, entrepreneurs, entrepreneurial, entrepreneurialism, intrapreneurial, iniciativa empresarial, contrato de risco, nursing, nurse, nurses, enfermagem and enfermeira, making a final sample of 31 articles. Results: The concept of entrepreneurship in Nursing is related to personal and professional characteristics, such as autonomy, independence, flexibility, innovation, proactivity, self-confidence and responsibility. The typologies found were: social and business entrepreneurship, and intrapreneurship. Social entrepreneurship is a mechanism of social mobilization and transformation, entrepreneurship is one in which nurses are autonomous professionally and intrapreneurship relates to corporate entrepreneurs. Conclusion: Entrepreneurship can increase the visibility of the profession and foster the creation of new spaces for nurses.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Entrepreneurship in Nursing: an integrative literature review

Copelli

Erdmann

2019

Rev. Bras. Enferm.

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“…Despite nurses' major contribution to the economic and social development of a country, they are usually missing from the media coverage of the health sector and, consequently, kept away from public discussion . Mason et al analyzed 537 articles from 13 American health publications and concluded that nurses were identified as sources of only 2% of quotes in the articles, were mentioned in 13% of stories, and were identified in 4% of images in the articles.…”

Section: Introductionmentioning

confidence: 99%

“…Health care organizations do not appoint nurses to provide information to the media and journalists tend to choose other health professionals even when the nurses are the experts on the subject matter . The tendency for journalists to choose previously known sources (and taken as legitimate), with more prestige and closer to their cultural background and experience, is another factor influencing the lower use of nurses as sources of information …”

Section: Introductionmentioning

confidence: 99%

Reaching out: Organizational structures and public communication of nursing professional associations and trade unions in Portugal

Cardoso

Graveto

Zamith³

2019

Nurs Forum

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Aim: To describe the organizational structure and resources for strategic mediacommunication of nursing professional associations and trade unions in Portugal.Design and Methods: Quantitative study, with a cross-sectional, exploratory/ descriptive design. From October to November 2017, a questionnaire was sent to 21 nursing professional associations and trade unions in Portugal. Eleven (52.4%) organizations replied: nine professional associations and two trade unions.Results: The participating organizations rely on basic structures regarding strategic communication: 54.5% of them have less than 500 members; 63.6% of them have no communication budget; 54.5% of them have no formal communication structure, and only 27.3% of them hold events for the purpose of media coverage. Consequently, most of these organizations have occasional interactions with journalists, create messages about nursing problems, and directed mostly to nurses, perpetuating a circular communication.Conclusion: Nursing professional organizations have limited resources and lack of formal communication structures. The restricted interaction with the media and the "echoing" voice that propagates within the profession may hinder citizens' full understanding of its contribution. Nursing organizations must develop a nation-wide strategy that promotes transversal collaboration and resources optimization, with the purpose of increasing their media visibility and strengthening their Public Health mission. K E Y W O R D S media visibility, nursing professional associations, nursing trade unions, public communication, strategic communication 1 | BACKGROUND Nurses are the largest occupational group in the health sector and play a key role in promoting the well-being and quality of life of the populations they care for. They integrate multidisciplinary teams which work in a variety of settings (hospitals, outpatient departments, conflict scenarios, etc) and provide more than 80% of primary health care in some countries. 1 They promote public health and health literacy by ensuring vaccination and education for selfmanagement in areas such as diabetes, obesity, and cardiovascular Nurs Forum. 2019;54:291-297. wileyonlinelibrary.com/journal/nuf are co-authors.problems. 2 In addition to direct patient care, nurses are also responsible for quality improvement programs, management development, teaching, and audit activities, and are actively involved with health policy.Despite nurses' major contribution to the economic and social development of a country, they are usually missing from the media coverage of the health sector and, consequently, kept away from public discussion. [3][4][5][6] Mason et al 4 analyzed 537 articles from 13American health publications and concluded that nurses were identified as sources of only 2% of quotes in the articles, were mentioned in 13% of stories, and were identified in 4% of images in the articles. The authors concluded that 20 years after the initial study, which found the profession was almost invisible, there were no significan...

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“…It is worth mentioning that researches on the effects of the press are fundamental for better understanding of the processes that produce, explain and influence the social, political and cultural facts (3) . In fact, the press tends to assume the strategic role of (re) producer of discourses developed by dominant classes, in order to make it feasible to reach the interests which aim the social control.…”

Section: Introductionmentioning

confidence: 99%