Customer relationship management in the agricultural machinery market

Nunes, Amanda Letícia Pit; Abi-Saab, Otavio Jorge Grigoli; Ralisch, Ricardo

doi:10.1590/0103-8478cr20160974

Cited by 4 publications

(4 citation statements)

References 4 publications

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“…Thus, delightful is not a consumer priority for small farmers; service that suit with farmers expectations is more critical (Leninkumar, 2019) and no more. This result supported by earlier study that showed customer satisfaction is a top priority for each work unit in agribusiness supply companies, including their salespeople (Nunes et al, 2017).…”

Section: Discussionsupporting

confidence: 89%

“…Loyal customers would be stay with companies over time and purchase more in greater quantity and higher frequency (Yang, 2011). Facing this situation, companies carry out various business strategies, such as improving service quality, to maintain customer loyalty (Nunes et al, 2017) such as enhancing product and service quality to over reward or delight their customer by achieving more than just satisfaction to influence repurchase behavior (Alexander, 2012).…”

Section: December 2022 491mentioning

confidence: 99%

“…Regulation of Indonesian Agriculture Minister No 45/2019 that provides the ease of issuing permission of the feed-company establishment has increased the number of feeds registered from 569 to 1250 or increased 119% in 2020. The heightened competition in feed industry push companies to carry out services and business strategies that could maintain customer loyalty (Britz, 2011;Narayandas, 2005;Nunes et al, 2017). However, beside feed, the rest of other poultry inputs have remained important even though reach only 30% of production cost.…”

Section: Introductionmentioning

confidence: 99%

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Key Driver of Repurchase Intention in the Poultry Farming Input Market in Indonesia

Syahlani¹,

Setyawan²,

Mayasari³

et al. 2022

Trop. Anim. Sci. J.

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Regulatory changes increase the competitiveness of agribusiness input market, thus requiring input supply companies to improve service quality to maintain customer loyalty. This study aims to determine the role of customer comfort, salesperson expertise, and salesperson affection to influence customer satisfaction and delight and the effects on repurchase intention in poultry agribusiness context. Respondents were selected through judgmental sampling method who were the farmers who buy certain brand of poultry input for farm production process. Data were collected through survey using self-reported of questionnaire. The data obtained were tested for validity and reliability and examined by path analysis with Partial Least Square software. The results showed that customer comfort and customer affection influenced customer satisfaction and customer delight. However, salesperson expertise did not influence customer satisfaction and delight. Furthermore, repurchase intention in poultry farming input market was affected by customer satisfaction but not by customer delight. Therefore, it can be concluded that salesperson affection was found as the most important factor and followed by customer comfort to influence repurchase intention behavior through customer satisfaction.

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Section: Discussionsupporting

confidence: 89%

Section: December 2022 491mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Key Driver of Repurchase Intention in the Poultry Farming Input Market in Indonesia

Syahlani¹,

Setyawan²,

Mayasari³

et al. 2022

Trop. Anim. Sci. J.

View full text Add to dashboard Cite

show abstract

“…Customer relationship in the agricultural machinery market found that electronicbased customer relationship management was superior to conventional customer management in boosting sales [26]. Furthermore, it is also stated that customer relationship management-complications and implementation in an organization revealed that customer relationship management applications have benefits in increasing product market share.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Performance & Conformance Innovation Towards Product Life Cycle Through Customer Relationship Management

Sumartono¹,

Handayani²

2020

Proceedings of the International Conference on Community Development (ICCD 2020)

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The research on The Effect of Performance Innovation,Conformance Innovation with the mediation of Customer Relationship Management (CRM) toward Product Life Cycle (PLC) on Batik Madura SMEs is intended to analyze the linkage of those research variables. The research population is all Batik Madura SMEsat Madura Island. The sampling technique uses a proportional sampling technique in 4 (four) districts on Madura Island, namely, Sumenep, Pamekasan, Sampang, and Bangkalan District as many as 200 respondents. While the analysis technique uses Partial Least Square. Based on the results of primary data analysis, it was revealed that both performance and conformance innovation significantly affect the product life cycle and also mediate the effect of Customer Relationship Management (CRM) toward the product life cycle. However, customer relationship management does not affect directly the product life cycle. Of course, it is necessary to synergizethose innovationsto extend the product life cycle of Madura Batik.

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Role and Meaning of the ICT Infrastructure for Development of Entrepreneurial Activities in the Russian Agricultural Machinery Market

Litvinova

Tolmachev

Saenko

et al. 2018

Advances in Intelligent Systems and Computing

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Customer relationship management in the agricultural machinery market

Abstract: Customer Relationship Management can be regarded as a business approach. The objective was to know the customers, meet

Cited by 4 publications

References 4 publications

Key Driver of Repurchase Intention in the Poultry Farming Input Market in Indonesia

Key Driver of Repurchase Intention in the Poultry Farming Input Market in Indonesia

The Effect of Performance & Conformance Innovation Towards Product Life Cycle Through Customer Relationship Management

Role and Meaning of the ICT Infrastructure for Development of Entrepreneurial Activities in the Russian Agricultural Machinery Market

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