Analysis of consumers purchase intention in commerce and services in the neighborhood and the Impact of Covid-19
Claudia Gomes de Aragão,
Flavio Mangili Ferreira,
Hermes Moretti Ribeiro da Silva
et al.
Abstract:Paper aims:To analyze the consumers intention to buy in commerce and services in the neighborhood, using the Theory of Planned Behavior (TPB) as a theoretical basis, analyzing the Attitude, the Subjective Norm, the Perceived Behavioral Control, and expanding the TPB through the influence on the Attitude of the Moral Attitude, Empathic Concern and the Impact of Covid-19.Originality: There are no studies on consumer buying behavior in commerce and neighborhood services in emerging countries, nor with this combin… Show more
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