Vídeos Publicitários e o discurso da Tecnologia: Metáforas Verbo-Visuais

Abstract

This article discusses multimodal metaphors in a corpus

Multimodal critical discourse analysis of the cinematic representation of women as social actors

“…Although numerous studies have addressed the ways in which still images construe representations of reality in systemic-functional and/or socio-semiotic terms (Bezerra, Nascimento and Heberle 2010;Bouvier 2018;Chen and Machin 2014;Kerry 2016; among many others), there is considerably more to be achieved in terms of theoretical and methodological consistency as far as dynamic 5 images are concerned. Aiming to add to important contributions worldwide (Bateman 2009;Bezerra 2012Bezerra , 2016Böhlke 2008;Iedema 2001;Lima-Lopes 2016;O'Halloran 2004;Tseng 2009;van Leeuwen 1996), this paper, adopting a combined systemic-functional (Halliday and Matthiessen, 2004;Martin 1992) and socio-semiotic approach (van Leeuwen 2008), proposes to reveal how the representations of women in the fi lm SATC 5. Dynamic multimodal texts are "fi lm and video texts which display different and constantly varying confi gurations of sound, image, gesture, text and language as the text unfolds in time" (O'Halloran 2004:110). either expand or limit the domains of action in which they can operate.…”

Realizações linguísticas e instanciação de gêneros na perspectiva sistêmico-funcional

“…Linguistas que se propõem à imersão na teoria vêm consolidando o potencial de aplicabilidade da LSF para explicar o funcionamento da linguagem nos mais diversos discursos na vida social (citam-se aqui apenas alguns a título de exemplos): mídia (White 1997;Cabral 2007;Fuzer, Cabral e Olioni 2011), indústria e tecnologia (Rose 1997;1998;1992;White 1998), administração (Iedema 2003), ciências sociais (Wignell 2007); web e tecnologia (Zapavigna 2012;Lima-Lopes 2016), clínica (Fine 2006;Jordens et al 2001;Iedema 2007); acadêmico (Gardner e Nessi 2012;Hood 2010;Unsworth 2000;Ninin, Joseph e Maciel 2015;Vian Jr. e Mendes 2015;Moraes e Barbara 2015;Cruz 2015;Ramírez 2015); forense (Zapavigna, Martin e Dwyer 2008;Coulthard 2016;Figueiredo 2016;Ribeiro e Fuzer 2014); tradução (Steiner 2005 (Silva 2015;Fuzer 2015;Rottava;Naujorks 2016;Gerhardt, 2017), político (Souza 2015;Correa 2015;Bochett et al 2017), dentre muitos outros.…”