So it is, if it seems...

Almeida, Liz Maria de

doi:10.1590/0102-311xpe020215

Cited by 1 publication

(2 citation statements)

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“…E-cigarettes are presented as unconnected to negative aspects associated with conventional tobacco products. This is a strategy that fallaciously appropriates both the discourse on the benefits of not using tobacco and the harms of its obstinate use, both arguments that are strongly based on the epidemiological discourse of tobacco prevention and control 15,16 .…”

Section: The Remaining Ingredients E-cigarettes' Liquid Solutions Arementioning

confidence: 99%

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Névoas, vapores e outras volatilidades ilusórias dos cigarros eletrônicos

et al. 2017

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In this article, we analyze the discourse of electronic cigarette suppliers directed at convincing potential users (smokers, former smokers or never smokers) to acquire and use the new product. This is a qualitative, descriptive and exploratory study on sellers' discourse found in eight on-line sales websites which, between 2011 and 2013, had the highest search frequencies. The websites were identified through Google Trends based on the number of accesses and search frequencies related to electronic cigarettes. Our methodological reference was dialectical-hermeneutics. We categorized the empirical material within the "understanding/interpretation" scheme within four broad meanings: appropriation of the anti-smoking discourse; comparison between conventional and electronic cigarettes; appeal to the trustworthiness of science and projection of e-cigarettes' image. The analysis of these meanings configured the argumentative elements of the marketing discourse used by electronic cigarette makers and suppliers.

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Section: The Remaining Ingredients E-cigarettes' Liquid Solutions Arementioning

confidence: 99%

“…This argument is presented despite the fact that little is known regarding e-cigs' impact on smoking cessation. This impact will only be recognized through continuous monitoring and, in the long run, through study replication, so as to guarantee finding consistency 16 .…”

Section: Marketing Positioning Through the Projection Of A Commercialmentioning

confidence: 99%