Intellectual Structure of Export Orientation in International Marketing: A Bibliometric Coupling
Esubalew Moges Melese,
Ajay Kumar
Abstract:This study aims to present the structure of export orientation research and clusters over 10 years of research. The bibliometric analysis was made up of 434 articles from the Scopus database. To analyze the extracted data, three bibliometric techniques were applied: Citation Analysis, Keyword Analysis, and Bibliographic Coupling. The results show an exponential increase in research on export orientation research. The study also revealed eight clusters based on publications from the last ten years. The main the… Show more
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