Global and Local Brands in Developed and Developing Markets: A Systematic Literature Review and New Directions

Rodrigues, Jonny Mateus; Montanari, Maria Gabriela; Azzari, Vitor

doi:10.15728/bbr.2022.1343.en

BBR

2023

DOI: 10.15728/bbr.2022.1343.en

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Global and Local Brands in Developed and Developing Markets: A Systematic Literature Review and New Directions

Jonny Mateus Rodrigues,

Maria Gabriela Montanari,

Vitor Azzari

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Global and Local Brands in Developed and Developing Markets: A Systematic Literature Review and New Directions

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