Validation of Decision-Making Experimental Tasks in a Social Commerce Environment
Daiane Lindner Radons,
Mauri Leodir Löbler,
Monize Sâmara Visentini
Abstract:This study aimed to validate two purchase decision experimental tasks in a social commerce environment. This refers to online interactions and their contributions to users on websites in order to assist in their acquisition of goods and services. For that purpose, a quasi-experiment was developed to simulate the decision invoved in making a hotel reservation and purchasing a TV, using the eye tracking technique to analyze the processing of information. Task validation comprised the operationalization of the ey… Show more
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